As Google battles to make SEO ever more complicated, and companies spend more and more time on social media each day trying to build "fans," the real question is, "What techniques are actually producing results right now?"
The first thing customers see when they visit your website is the home page, so it stands to reason that you really want to hit your mark with it. Many will take that to mean the homepage should be loaded up with as much pizazz as possible just to wow your first time visitors.
Many businesses are lagging behind in adopting social media at their companies for a variety of reasons. There is no mistaking the fact that social media marketing has resulted in countless marketing successes, however, despite these figures some businesses want more evidence to prove the benefits of social media before expending the costs.
What first attracted me to Twitter and social media six years ago was that you could achieve world wide marketing for free. It's called organic reach. This enabled bloggers to build global brands.
When putting together a website, your font choices are just as important as your content. Within the past few years fonts are being made available online for web designers.
Want to know just how effective email marketing is in 2014? Well according to a recent study, email marketing has an ROI of 4,300%, and is largely considered to be more successful than content marketing, social media marketing, PPC, offline direct marketing, mobile marketing, affiliate marketing, and more.
Fact: there's more perceived content marketing failure than there is success today. That's been proven time and time again by many Content Marketing Institute studies. The excuses for perceived failure range from limited staff to inability to measure impact.
You know you need a website. You even know what you want to put on it. You know how to market it, everything. But do you know how much that website costs? Don't just guess—factor in each and every expense! Your budget for a website needs to include the cost of a domain name, web hosting, design and development.
These days it seems like there's a new site that pops up every day claiming to be the next best thing when it comes to promoting your business, but does your site really need another social media platform to manage? Well, if you're going to add additional social platform to your roster, Pinterest is the way to go.
When it comes to marketing your business online, simply having a website isn't enough to make your brand successful. You need a website that actually works at attracting and converting new customers.