Online Marketing
Overcome These 4 Digital Marketing Challenges
The relationship between business and customers has undergone a digital transformation. The shift from channel-specific programs to Omni-channel efforts shows that clients are willing to engage with companies wherever, whenever and however they choose. This…
How to Save Time and Leverage User Generated Content
As a small business owner, you understand that time is money. That’s why you want to spend as much of it on generating leads and closing new business. That being said, you also understand that…
4 Important Things You Need to Know About Digital Marketing
Every company should consider using digital marketing as part of their marketing strategy, not only for online businesses but physical businesses as well. Any company can use an online arena to reach their target audience….
Bulk Google My Business Insights Reporting
Enterprise users of Google My Business, rejoice! In April, Google rolled out the ability to download Insights data, in bulk, straight from your dashboard. With no access to the API required, this new feature enables…
7 Digital Marketing Trends That Are Transforming Business
The drivers of change are complex and interwoven in the world of digital marketing. The trends are not islands but together amplify and accelerate the way we market and grow our businesses. Mobile phones made…
Video Content: The Future of Social Media Marketing
In the digital marketing world, trends are constantly emerging. To stay competitive, brands need to stand out and adapt to evolving trends or else they risk falling behind and losing the interest of their target…
Are You Wasting Valuable Resources in Your Digital Marketing?
If you believe that you’re not wasting resources on digital marketing, I have a surprise for you! Most surveyed marketers say they cannot prove the ROI (return on investment) for their digital marketing efforts, particularly on social media and content marketing….
How Facebook Can Help You Grow Your Storefront
Looking to expand the reach of your digital storefront? Facebook’s a great way to connect with potential customers and get some sales! Social media may be one of the most powerful marketing tools in your…
5 Unique Ways to Drive Targeted Traffic
10 years ago you could hit publish on a blog post, sit back, and watch the traffic roll in… But in 2017 things are different. Even with the growing emphasis on content promotion and social…
Buying Email Lists is a Bad Idea: Here’s Why
Email marketing is the king of online marketing because it can be extremely effective. Email is cheap to send: once the content is written, sending a thousand emails isn’t much more expensive than sending one….
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