Online Marketing
Social Media Sensation: 3 Common Strategies to Improve Your Company Image
If customers don’t trust your company or don’t like something about your brand, they aren’t going to want to buy its products or services. Therefore, it is important as a business owner to make sure…
5 Types of Content Your Company Should Use for Social Media Marketing
Whether you want more shares, retweets, or just positive comments, if you aren’t getting much of a reaction, you may be using the wrong types of content. Different market segments may have their own tastes,…
How to Use Twitter Analytics to Find the Best Times to Tweet
I like how easy it is to get to Twitter analytics and get some quick overviews of what has worked and what has bombed. Discovering your top tweets, top mentions, top followers, top media tweets,…
Help! My Digital Display Ads Aren’t Working
I recently got an email from a reader who was struggling with their digital display ads. They were underperforming and the business owner was considering pulling the ads. Here’s what I said back to her….
6 Social Media Lessons from Popular Brands
Don’t Ignore Your Social Followers Now that just about every business has a social media presence, the traditional days of customer service are long gone. Some customers may still call or email your company directly,…
How to Optimize Your Content for Google Answer Boxes
Oh, answer boxes. Position 0 for the majority of its existence has been mystifying as Google seems to reserve this spot for websites that just happen to get lucky. However, as more answer boxes are…
Offseason SEO for Local Businesses
Landscapers, swimming pool service companies, golf courses, ski resorts. What do they all have in common? Their businesses and activity is dictated by the season. Each of these businesses, and others, have entire months when…
Small Businesses on Instagram: How to Use the Platform
Instagram’s user base is growing at speed passing the 600 million follower mark back in December 2016. Since it was first introduced five years ago, it has overtaken Twitter to become the social media’s rising…
6 Ways to Drive Traffic to Your Website in 2017
Making a strong identity in the digital world is never easy. You might have a website with a simple design, which is functional and attractive, along with the content. But the crowd does not turn…
9 Basic SEO Tips to Increase Traffic to Your Site
When it comes to SEO, you want to be as effective as possible. This is especially the case if you have a small business you want to successfully start. Search engines like Google use algorithms…
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