Marketing Plans
A Delicate Balance
In the Mad Men days of advertising, it was all about mass media, reach and frequency. How many people can you reach and how often can you get your message in front of them? Today’s…
Why You Should Look to Your Employees During an Influencer Campaign
Influencer campaigns are becoming more and more common, and for good reasons; there are few better ways to reach your target audience with a persuasive messaging campaign than to reach out to them through a…
Are You Sure That Your Customers Are Online?
I know what you’re probably thinking. It’s 2018; who isn’t online? Who isn’t connecting with friends, shopping, and reading news? Well, you’d be surprised. According to a recent Pew Research Center analysis of survey data, 11% of U.S. adults do…
How to Spend Marketing Budget Wisely: Invest Where Buyers Put Their Trust
There are two kinds of people in this great big world: People you know, and People you don’t know. The funny thing is that we overwhelmingly trust both of these groups…at least when we’re talking…
5 Smart Ways to Repurpose Content
How’d you feel if I tell you that your content is underutilized? And how’d you feel if I tell you that you can reuse existing content to its optimal capacity without much effort? Do you…
Marketing Personas for the Modern World
Being we live in a world of vast amounts of data, we are no longer confined to viewing our target audiences through the lens of outdated marketing personas. Instead, we have data on our audience behavior at…
How to Market Your Business Abroad
When considering an overseas expansion for your business, there is a lot you’ll need to learn and prepare for. From the language and local laws to health and safety regulations, moving abroad is no easy…
Patience: The Missing Key to Brand Awareness ROI
We’re living through the most data-driven era of business and it’s having a significant impact on marketing departments of all sizes. Now more than ever, marketing leaders are under pressure to prove that each of…
What Are Your Top Marketing Priorities This Year?
If yours is a large business or organization, chances are that you’re working from a solid marketing and branding plan. (I hope!) Your priorities may have already been established. For those who work for smaller…
8 Key Characteristics of a Successful Brand Ambassador
Getting the word out about a new and upcoming brand can be difficult in this day in age. There is such a saturation of information through a wide range of mediums that people often seem…
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