Marketing Plans
3 Ways to Breathe New Life into Your Small Business
As a small business, one of your strongest selling points is the fact that you can provide a personal touch. Unfortunately, a lot of small businesses fail to recognize this point of differentiation and they…
B2B Marketers: This is the Most Important Post You’ll Read in Your Career
Sales executives have been perpetuating a trick on marketing for the last 15 or so years. A trick that will make or break your career. You need to be cognizant of it and not let…
Halloween Marketing Ideas
Creative Halloween Marketing is #45 on our list of direct sales booking ideas and is something I struggle with every year! How do you take advantage of this great opportunity to put your literature in the hands…
Content Marketing is Much More Than Just Top-Funnel Content
Fresh off the heels of this year’s Content Marketing World, I left with the sense that many people believe that content marketing is simply an exercise in creating helpful quality content that doesn’t sell anything….
Lessons Learned: Running a Niche Marketing Campaign for a CPA Firm
As marketers, we put blood, sweat, and tears into our campaigns. From strategy to design to promotion, tons of manpower goes into getting a campaign off the ground. After weeks of hard work the last…
How Content Marketing Transformed My Business (And Life)
It was a paperback book someone I trusted and respected had recommended. Its title was good but not great. The headline wasn’t so compelling that it would stop you in your tracks. But something about…
Art Marketing Tips: Simple Tips to Promote and Market Your Art
Are you an artist who is looking to earn money by pursuing your passion? If so, then the first step is to reach the right audience and potential buyers. As an artist looking to make…
But Wait, Are You in the Marketing Mindset?
“Your mindset matters. It affects everything—from the business and investment decisions you make, to the way you raise your children, to your stress levels and overall well-being.” –Peter Diamandis, founder of X Prize Foundation Everything…
Content Marketing 101: Developing an Editorial Calendar
Content fuels online marketing and if you don’t have a content strategy, you will struggle to generate leads. An effective content strategy requires a well-planned editorial calendar. An editorial calendar is a schedule of content to…
6 Keys to Marketing Customer Experience vs. Products
Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing…
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