Marketing Innovations
How Do We Connect with Our Audience?
We talk about wanting to engage and connect with our audience but what does that actually mean? Global marketers see the value of making their digital interactions with customers and stakeholders richer, more personal and…
3 Essentials of Cause Marketing for Your Small Business
According to the Cone Communications Social Impact Study, 90 percent of U.S. consumers are likely to switch brands to one associated with a cause, given similar quality and price. So not only is supporting a…
Are You Leveraging Visual Content?
If any of the trend reports from the last five years are accurate, visual content should be a critical element in your marketing and content strategy. If you’ve mastered this, you’re in the minority. While a…
Why Real-Time Marketing is More Than a Trend
Data analytics are powering almost every area of business today, from the way sales teams gather leads to the way leaders make big decisions. Like their colleagues, marketers closely watch analytics, whether they’re connected to…
Finding Ideal Customers Using the Value Quadrant
Do you ever get an email from a prospect who asks question after question only for them to finally decide they’re not interested? You spent hours answering their questions, got excited about the possibility of…
Dollar Cost Averaging Equals Marketing
If we’ve learned anything over the last decade it’s that the stock market is volatile and difficult to predict with precision. Even Warren Buffet can’t tell you exactly when a stock will go hot or…
Marketers: Are You Ready for In-App SEO?
Oh, what a thankless job it is to be a digital marketer. Just when you thought it was safe to take a break from your search engine optimization efforts, Google goes and reshuffles the SEO…
A Practical Guide to B2B Marketing with Attitude
With over 25 years of marketing experience, Carro Ford has seen our field evolve to what it is today. This experience has allowed her to curate an incredible mix of both marketing and PR tactics in her…
Branding Across New Digital Environments
It’s no secret that the small business world hosts a constant competition for adaptability. One of the main concerns in this arena is the ability to market and position a brand efficiently. In an effort…
10 Marketing Psychological Studies for the DIY Entrepreneur
Have you ever stopped to consider what motivates your audience to click, share, favorite, and purchase from you? Ever since high school, I’ve been enamored with how we act and interact as humans. In time,…
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