Marketing Innovations
4 Strategies for a Successful SMS Marketing Campaign
If you’re looking to launch an SMS campaign, you need to make sure you first have the right strategies in place. Read on to learn the best marketing strategies. As a small business owner, we…
Texting Parties with Kayla McGee
Kayla McGee is an Independent Consultant and Senior Manager with Pink Zebra. She shared with us on the Cash Flow Show – Direct Sales Radio about how she uses texting parties as one more type of party to offer…
Virtual Reality: See the 360-Degree Opportunities
How many of you or your kids have received a virtual reality headset lately as a gift? I’m here to tell you that virtual reality headsets are THE thing lately. If you’re not familiar with…
The Product Marketing Strategies of Best-Selling Toys Can Make You Money
The toy industry is no child’s play. Aside from being a multi-billion dollar industry, it delivers some of the most innovative products year in and year out. In this post, we’re going to look at…
Mobile Advertising Trends: The Rise of Video
Over the last few years, everyone in advertising is talking about the rise of mobile and how desktop is becoming less and less dominant. That fact still holds true, but there is another piece. Video in particular…
Shrinking Content Budgets Drive the Need for Content Intelligence
We’re beginning to see some poignant trends in our industry. It seems brands are reducing their content marketing budgets. As a percentage of overall marketing spend, content marketing has gone from being 29% of overall B2B…
10 Amazing Benefits of SMS Marketing
SMS marketing is a highly underrated form of marketing that you should be taking advantage of. Read on to learn the benefits of SMS marketing. SMS marketing is a somewhat hidden gem amongst the advertising…
Why You May Want to Re-Think Content Marketing
So you think digital content marketing is an excellent way to reach your audience? Guess what? It may disappoint you. A new study, Content Trends Report 2018 from Buzzsumo, tells us that content marketing is now 50% less effective than…
The Implications Are Not Tiny
Unless you’ve been under a rock for the past couple years, you are aware of the tiny house movement that is taking the country by craze. In case you’re one of the folks who is…
Your ENewsletter is Missing the Point
Despite all of the talk about digital tools like programmatic media buying and social media, the old newsletter, or nowadays, the enewsletter is still a staple of many organization’s marketing efforts. Rightly so, when done…
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