Branding
7 Ways of Leveraging Promotional Counters Effectively
Whether you are planning an event or participating in a trade show or exhibition, promotional counters are a perfect selection for you. They are perfect for product demonstrations as well as sampling and retail marketing….
How To Choose The Right Label Material for Your Product
Product labels are a consistent feature across all industries. It is vital for reflecting the necessary information and details of a product as well as the manufacturer or distributor. And when one considers the large…
Beyond the Logo: Unconventional Branding Tips for Small Businesses
Brand awareness is vital for small businesses. When you’re a small business or just starting out, you often don’t have very high profit margins. This means that you don’t usually have a lot of spare…
How To Boost Your Brand Awareness: 6-Step Strategy Guide
For many entrepreneurs, brand awareness is one of those topics that you know you need to understand, but maybe you find it a little bit difficult to pin down. Don’t worry though, you’re not alone….
Patent Branding: Exploring Other Forms of IP Protection
Businesses typically rely on trademark or even copyright to protect their valuable branding assets. However, an effective branding strategy also employs the exclusivity of both design and utility patent protection whenever its available, effectively keeping…
4 Types of Search Intent That Determine How People Find You Online
These days, it is not enough to invest only in traditional media. As a business, you also need to have a strong digital presence in order to reach your target market. If your target market…
Succesful Businesses Benefit From Multiple Domain Names
Good business owners cover all their bases, and that goes for domain names too. When you utilize descriptive domains for a targeted audience, you can bolster your business and amplify your digital footprint. The more…
4 Powerful Branding Tactics to Attract More Customers
Your brand can move fast if you have the right budget and brand strategy. Because of this, we will discuss proven branding tactics that only work if you clearly understand how your brand impression impacts…
How Can Millennial and Gen Z Businesses Market Their Brand Better?
Millennials and members of Generation Z have shown themselves as a force to be reckoned with. Often leading the charge on issues of social change, they find themselves featured frequently in the news for their…
How to Assume an “In-Demand” Mindset for Your Brand
Several years ago, it was trending in the marketing community that “busy” wasn’t a good brand. Entrepreneurs were being chastised for leading conversations and showcasing in their branding about the hectic pace of their lives…
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