Branding

Impact of Visually Appealing Websites on Branding

The aesthetic impact of a website should be tailored to draw in visitors and convince them that the business that the site represents is reliable and reputable. This is clearly relevant from a branding perspective,…

Why Customization Is the Key to Brand Recognition

Most businesses deal with a lot of competition from existing brands and startups. If you find success, you can be almost certain that someone will try to mimic what you’ve done. One way to stand…

Essential Elements to Create a Cohesive Brand Identity for Your Startup

A solid and cohesive brand identity consists of more than you might think. If you are looking to impress others and leave your mark in the industry, prepare to spend a lot of time creating…

4 Ways to Create “Top of Mind” Awareness

You could be trekking on the foothills of Himalayas; or sauntering among the pyramids in Egypt. There is one thing you will definitely come across – a Coca Cola logo painted across someone’s shop or…

5 Essential Steps to Rebrand Your Small Business Successfully

Establishing strong branding for your small business is more important than ever in this crowded market space. It represents what your business stands for and dictates perceptions. While it’s one of the most crucial decisions…

6 Crucial Branding Tips For Startup Businesses

One of the essential components when it comes to planning a startup business is branding. Branding your company helps to create ideals that your business should stand for. It helps to create focus, and with…

Building Awareness with LinkedIn

LinkedIn is a fantastic way to grow your audience and become a resource for your customers. As a social media platform, LinkedIn caters to businesses and content that is specific for industry leaders. That being…

Did You Know? Minimalism is a Trending Brand Strategy

Design is a very important aspect of a brand strategy. After all, it’s through the design of a business website, logo, and so on, that the brand can become memorable and recognizable among its target…

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