Advertising and Lead Generation
How to Pick Your Shots When Advertising a Small Business
Almost every small business and startup faces a single problem and it’s one that gets very little attention in articles like these: How can you compete against bigger or more established businesses? If you only…
Insight into Using Ad Retargeting to Convert Email Leads
Generating a solid lead list takes a lot of time and energy; the eternal challenge is getting those leads to convert into sales. At first blush, a large email lead list represents a positive sign…
Leveraging the Power of Converged Media
I think the idea of leveraging the power of converged media is both an old and a new idea. Media has changed (to say the least) but the idea of a media mix is hardly…
How to Create Your Own Social Media Quiz for Lead Generation
Have you ever come across one of those Buzzfeed quizzes before and wondered how well a social media quiz would do for your marketing strategy? Surprisingly enough, social media quizzes when paired with a lead…
Provocation or Obnoxiousness?
The concept of provoking our customers, getting them to think about their businesses differently is a key element of providing insights. Paraphrasing Brent Adamson, to help our customers “unlearn” we have to show them what they are…
Reasons to Use Bing Ads Instead of Google AdWords
Are you looking for an alternative to Google Adwords? Looking to get more out of your PPC budget? Today we’re looking at how Bing can be a worthwhile opportunity for your business and the reasons…
How to Supercharge Your Headlines Using These 4 Tips: Part 2
In the first post in this series we looked at how to “supercharge” your headlines. What this really means is being able to take an average headline and tweak it a little so it has…
Engage Customers with an Incentive Program
Have you wondered what you can do to add some spice to your business and get customers excited to come back? Maybe you should consider an incentive program. I recently had a chance to chat…
How to Supercharge Your Headlines Using These 4 Tips: Part 1
So, you’ve got a great idea for a headline for your upcoming ad campaign. Now you just need to know how to write it and “supercharge” it so it really does its job of grabbing…
Why Your Sales Team Needs to Embrace an Inbound Marketing Strategy
In my previous sales roles, I was told many times that in order to be successful, I shouldn’t be afraid to reach out to people. I was to go out and find prospective leads. Outreach…
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