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Connected Customers May Not Be Connected
In today’s business climate the connected customers are seen as people who are highly educated and technologically social and mobile. A study was commissioned by Kitewheel and was conducted by the independent research firm Strategic Marketing Research, Inc. in 2014 to study ongoing efforts by companies to reach their connected customers individually.
“Over-Welcome” Your New Employees
A CEO friend of mine who manages her one hundred person remote workforce as a virtual company told me her story of how she welcomes new employees as she grows her firm. Strike that. She over-welcomes her new employees.
Can I Do It Myself or Do I Need a Business Lawyer?
Launching a new business involves a lot of red tape and excessive paperwork. It might be tempting to pass those tasks along to a professional, saving you the burden of dealing with complicated legalese. But that practice will get real expensive real quick!
Supply Chain Management for Small Business
Outsourcing is a great way to expand your small business’s reach in a global marketplace. Whether it’s through apparel supply chain management or other in-house tasks that can be a drain on resources, outsourcing is a way to simultaneously get the job done right while giving yourself the ability to focus on doing what you do best.
4 Big Tips for SMBs to Manage Payroll Like a Big Business
Payroll needs to be right—accurate, on time, compliant with the law. When SMBs act like a big company in this area, they project strength and security to their workforce.
4 Ways to Turn Metrics into Business Strategies
In the bestselling book “Moneyball,” Michael Lewis explains how the Oakland A’s built a winning team using only statistics. Yet more than 10 years after the book’s publication, few organizations follow this example of metrics-driven decision-making.
Managing Customer Service Blunders Professionally
One thing I’ve learned over time… things will definitely go wrong with customers, no matter how much you work to avoid them. The key to small business marketing and branding success is how you professionally manage the blunders.
What to Do When Your Boss Says It’s Time to Innovate
Unfortunately, saying you are innovative before you actually have a culture that knows how to be so—and produces work that truly is—is incredibly destructive because you wind up breaking promises with your staff and with your customers.
Resolve Customer Service Complaints Quickly
Do you spend more time than you would like on the phone dealing with bad customer service? Smart companies should realize that if they waste their customers’ time, they will eventually lose those customers.
No Small Loss if Your Big Data is Not Working
It is now a well-known fact that big data analytics can do wonders for small businesses. This new technology can help you gain useful insights from your data and make the right decisions to improve various aspects of your business. However, big data will only be beneficial if you know how to use it properly.
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