Run and Grow
How to Recruit for Those Highly Coveted Business Positions
In a competitive market, there is no guarantee that you will get every talented employee that you have your eye on. However, there are steps that you can take during the recruiting process to increase…
Inside the Gig Economy
When you’re starting a small business it may be difficult to hire all the help you need when you don’t know how fast your business will grow. That’s where the gig economy comes into play—instead…
Increase Customer Loyalty by Maximizing Touchpoints
Improve customer experience, increase loyalty to your brand, and enjoy more successful touchpoints when you follow these guidelines on how to maximize every interaction you have with your customers. Analyze Your Methods Your company probably…
6 Outdated Practices That Are Slowing Your Business Down
To be profitable as a business, you should always be attempting to evolve with the times. Not doing so can lead to major inefficiencies and losing your competitive advantage to more savvy competitors. Below are…
Treat Your Customers with Respect
“Customers may forget what you said, but they’ll never forget how you made them feel.” ~Unknown So many businesses just do not seem to respect their customers. Some of the common issues I see that…
5 Slip Ups That Can Bring Down a Small Business
There are a number of ways small business owners can sabotage their success. If a small business is perennially struggling, then it may be due to these 5 common slip-ups that impact performance and limit…
3 Ways to Boost 401(k) Participation without Increasing Your Costs
Small business 401(k) plans often suffer from poor participation rates. Whether it’s due to a lack of understanding or just plain apathy, many small business owners find their employees uninterested in their workplace retirement plan….
How to Avoid Basic Small Biz Pitfalls
Opening a small business is an alluring enterprise for countless Americans with ambition and a dream. Successfully running your own startup, however, requires extensive research, adequate resources, and a combination of street smarts and business…
Employee vs. Contractor: Here We Go Again
Several years ago, I wrote an extensive article on the ten most important tests of a company in classifying a person as an independent contractor. See http://berkonomics.com/?p=662 for that important insight. But things have gotten much…
Do You See What I See?
Some time ago, I wrote a post generating a lot of interest titled “Have You Called Your Office Lately?” The post centered on the fact that we must experience what our customer does when calling…
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