Joining the BYOD Party? Know the Details First
In BYOD systems, every eligible employee receives a company subsidy to purchase their own mobile device for work, whether that’s the latest-and-greatest notebook/smartphone or another cost effective option.
Read More How Do I Set Up My New Business for Tax Purposes?
New business owners often ask, “How do I set up my business for tax purposes?” One of the choices you make when starting a business is the type of legal organization you select. This decision can affect how much you pay in taxes, the amount of bookkeeping and paperwork required, the personal liability you might be responsibility for, and your ability of borrow money.
Read More 10 Fundraising Lessons I’ve Learned as an Angel Investor
I’m still just a baby angel, with a lot left to learn. But what’s surprised me most about my foray into angel investing is how much it has taught me about being a better fundraiser. Here are 10 things I’ve learned about fundraising after becoming an angel investor myself:
Read More Google’s Changing: 4 Inbound Marketing Practices to Retain Your Ranking
Whether you’ve noticed it or not, Google has been making a lot of changes to its search algorithms – the search engine mogul has introduced 45 major algorithm updates in the last three years, in addition to about 600 small modifications it makes annually.
Read More Beating Lower Priced Competitors
Until we understand what customers value, we have no way of presenting the value of our solutions or no way to create differentiated value. Until we determine what customers value, we have no context in which to create or build value.
Read More Supply Chain Management for Small Business
Outsourcing is a great way to expand your small business’s reach in a global marketplace. Whether it’s through apparel supply chain management or other in-house tasks that can be a drain on resources, outsourcing is a way to simultaneously get the job done right while giving yourself the ability to focus on doing what you do best.
Read More Investors Measure Entrepreneurs by Cashflow Mileage
Cashflow is a basic survival metric for every startup. Investors check your burn rate to assess your efficiency, and project your remaining runway before you run out of money and into a brick wall. Don’t wait until you are almost out of cash before managing every dollar spent, or looking for the next refueling from investors. Desperate entrepreneurs lose their leverage and die young.
Read More The Impact of Packaging [Infographic]
Any business, big or small requires some form of expertise to build a wide customer base and this is where product packaging stands very important. For small business owners competing with big players, investing in packaging and good labeling can also be a good marketing initiative in business branding.
Read More Align Your Brand Messaging, Start from the Ground Up
As your brand continues to further understand and embrace the multitude of effective online channels, it is crucial to be consistent with your messaging and align your marketing efforts. There are still far too many organizations conveying inconsistent messaging in their online presence. This is an issue that necessitates attention.
Read More Is Automating Your Social Media in Your Business Plans?
Social media is becoming one of the greatest marketing tools out there, especially for small businesses. Between Facebook, Twitter, LinkedIn, Google+ and YouTube, you can reach and advertise to billions of people on any given day with just the click of a button.
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