Secrets to a Killer Viral Video
A viral video is one that becomes popular through internet sharing, typically through video sharing websites, social media and email. There is no secret formula to making a video spread like wildfire, but there are ways you can market your video to give it what it needs to go viral, even if some of that is just a little luck.
Read More Connected Customers May Not Be Connected
In today’s business climate the connected customers are seen as people who are highly educated and technologically social and mobile. A study was commissioned by Kitewheel and was conducted by the independent research firm Strategic Marketing Research, Inc. in 2014 to study ongoing efforts by companies to reach their connected customers individually.
Read More All This Talk is Killing Your Company Culture
Recently, there’s been a lot of talk about “company culture” and what that really entails. A lot of people call BS, claiming that it’s just a way to entice talent, win awards, and get some positive press. So what really is company culture?
Read More Embracing Cloud Security [Infographic]
We’ve all heard about recent data breaches of the cloud in the news. If you’re considering using the cloud for your business, this recent news may be causing you to shy away. There are security solutions for the cloud, and they are effective and easy to use.
Read More Go Where the Money Is: Be Ready for Universal Payments
There’s no doubt that your business should be diving into the world of universal payments. I want to take a little step back this time out and look at the broader issue of “universal payments,” which for my purposes will be mobile card readers and mobile wallets.
Read More Franchisees Gain Advantages of Self-Employment
We know that franchise businesses are important in the U.S. as employers—about one third of all the revenue in the U.S. flows through franchises and one in 16 American workers is employed at a franchise. But ownership is not the same as employment.
Read More Breaking Down Payment Processing Options in the Mobile Age
Between Apple’s recent announcement of its Apple Pay service and the looming October 2015 deadline for merchants to support chip-and-PIN credit cards, there is something of an upheaval tearing through the payment processing industry. While common cash still works, your customers might ask to pay with PayPal, Venmo, Google Wallet, or Bitcoin, or they may…
Read MoreCan I Do It Myself or Do I Need a Business Lawyer?
Launching a new business involves a lot of red tape and excessive paperwork. It might be tempting to pass those tasks along to a professional, saving you the burden of dealing with complicated legalese. But that practice will get real expensive real quick!
Read More Joining the BYOD Party? Know the Details First
In BYOD systems, every eligible employee receives a company subsidy to purchase their own mobile device for work, whether that’s the latest-and-greatest notebook/smartphone or another cost effective option.
Read More How Do I Set Up My New Business for Tax Purposes?
New business owners often ask, “How do I set up my business for tax purposes?” One of the choices you make when starting a business is the type of legal organization you select. This decision can affect how much you pay in taxes, the amount of bookkeeping and paperwork required, the personal liability you might be responsibility for, and your ability of borrow money.
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