Make Your Content Searchable, Shareable, and Snackable
So you’ve adopted the methodology of inbound marketing and started producing content to share with your target audience. Although you seem to be on the right path, you may still experience shortcomings in the form of visitors, leads, and customers. But how could that be happening? You’re creating quality content; why aren’t your prospects consuming…
Read MoreThe Rise of Social Media in Online Retail
What impact has social media really had on online retailers? The following infographic highlights which social platforms are most effective for sales conversions and the social commerce options available on each. This is of particular value to any small business owner who wants to set up an e-commerce based retail business or wants to add…
Read MoreWhy Proactive, Not Reactive, Customer Service Drives Brand Loyalty
A customer becomes loyal to a brand when he gains faith in it. Faith comes into existence when he receives more than just service. The best way to win a customer is to know what could bother him before he himself becomes aware of it. It means knowing about the need before its arrival. And…
Read MoreThe Pros and Cons of Owning Multiple Franchises
When you first open your franchise doors, you’re probably only considering opening one location. That’s the case for many franchise owners until they get a taste of the success that can come along with this career path. To continue the same success, many franchisees start to consider owning multiple franchises. Before you make your next…
Read MoreEntrepreneurs Need More Relationships and Fewer Friends
Successful entrepreneurs understand the difference between a good business relationship with more people and having more friends. In fact, the focus on social networking platforms, starting with Facebook, has destroyed the meaning of the word friend and even changed it from a noun to a verb. It’s now common to have hundreds or thousands of…
Read MoreMake Your Press Release Go the Extra Mile
Press releases are helpful to release product information or major announcements in hopes of garnishing additional media coverage. They provide factual documentation to the media, create valuable backlinks, and allow you to refine your brand’s messaging. But there’s quite a bit they won’t do for you, like speak to your target market if not written…
Read More6 Tips to Make Your Company Party the Event of the Year
You’d be surprised by how many employees do not want to attend their office parties. When planning the company party, you’ll have to think outside the box to make the party inviting and exciting. Otherwise, you could end up with a minimal amount of guests at the next company event. Prizes One of the best…
Read MoreHow to Forecast Sales and Profits Without Just Guessing
Yes, it’s—my title here—a real question, and I get it a lot: how to forecast sales and profits without just guessing. It’s a good question too, because it leads to a better understanding of how and why we use forecasting to help manage a business, and to predict starting costs and the numbers for the…
Read MoreYour Hobbies and Interests Are More Important Than You Think
For many small business owners in the startup stages of success, having a hobby is something they can only dream of fitting into their busy schedules. On another hand, there are countless aspiring entrepreneurs who have made psyching themselves up for entrepreneurship their hobby by keeping up-to-date with positive thinking affirmations, TED talks, and the…
Read MoreGet More Customers Online with Google My Business
If you want to reach more customers online, you need to be on Google. Most businesses realize this, but aren’t taking full advantage of the tools available to them. Google My Business is a free service making it easier for businesses to “be found” on Google. These days 4 in 5 consumers search for local information…
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