Know Your Limitations
We are all so scared of being inadequate. At some point in our lives, we look in the mirror and say, “I’m not handsome enough. I’m not pretty enough. I have this little blotch. I’m not tall enough, or I’m too tall. I’m not in good enough shape. I don’t have the right body type.…
Read MoreHow to Take Charge of Your Spending Habits
Spending: Regardless of the size of your business, it is always a concern. Unfortunately, many businesses focus on spending only when income is down; too often, this is the worst possible time to be making new decisions about how you are spending your hard-earned money. One of the best ways to ensure a healthy bottom…
Read More10 Sharp Predictions for Small Business in 2016
The vast majority of successful businesses across the world are not major corporations with tens of thousands of employees. They are the small businesses that make up individual communities. As such, experts know that economies go the way of small business. When small businesses succeed, so does almost every other facet of an economy. Small…
Read MoreWhat is Proximity Based Marketing?
As mobile continues to hit the mainstream, our approaches to information discovery are rapidly evolving along with our buying habits. A recent study conducted by IDC Research and YP found that only 36% of online desktop and mobile users initiated a local business search on a traditional search engine. Moreover, approximately 80% of study participants said they…
Read MoreDoing More By Doing Less
It’s awfully crowded in the digital marketing/social selling world. Getting “heard” is increasingly difficult. Getting into see/talk to customers is one of the top challenges I hear from executives, marketing and sales people alike. To most, the solutions seem to be, “do more,” “be outrageous.” As a result our emails are filled with “provocative/attention grabbing…
Read MoreAre You Taking Advantage of “Presales”?
The “presale” is a concept that is fairly new in the world of sales and it’s used in a variety of ways. Here are just a few: Kickstarter campaigns “presell” items that are in development. Retail stores – most notably Macy’s – have presale events. Customers buy items before the “actual” sale starts, at the…
Read MoreSocial Media Posting Times: A Guide for Small Business Bloggers
When it comes to a successful social media marketing strategy, exposure and reach are fundamental. If bloggers and small businesses aren’t posting their updates on the best days and times to reach potential customers, they are missing their target audience and their brand’s message is falling on deaf ears. To help businesses improve social sharing,…
Read MoreHow Long Should You Keep Your Records?
As tax time approaches, we’ll find ourselves gathering paperwork and typing in the numbers. Once sent, it’s likely we’ll stash them away amongst stacks of taxes from years and years ago. And some years, we look at that stack and think, it’s time to clean up. Before you busy yourself with the paper shredder, it’s…
Read MoreLet Your Customers Help You Make It Memorable
In last week’s post we explored the importance of creating a memorable experience for your customers. Today’s customers are one click away from finding someone else to meet their needs which means you need to knock them dead every time. While your competitors can match your prices, copy your products or services and even hire away your…
Read MoreOnline Banking for Small Business: How to Protect Yourself
If you’re a small business owner, you’ll want to make sure you’re protecting your company’s assets and funds. Whether you’re the one doing the book work or have someone else doing your finances, you need to be using best practices when performing online banking for your small business or any other financial work online. If…
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