5 Easy-to-Make Mistakes That Can Sink Your Business
It is an unfortunate fact that many businesses fail within the first few years. While it may be a combination of reasons, such as bad marketing plans, insufficient funds to keep up with orders, or lack of stuff, it is never easy to have a business fail. Here is look at five common mistakes that…
Read MoreWhy Philanthropy is Good Business
With consumers becoming more aware of who they purchase their goods from and how these companies operate, becoming known for charity work and ethical business practices is a hot topic these days. Reputation is key and how the public perceives your brand means everything, as ultimately this affects whether or not they will choose to…
Read MoreMarketing and Big Data: Finding That Needle in the Haystack
We once measured our audience using demographic buckets, especially with the use of age groups, gender, and financial ability as keys. Classic marketing teaches us that this is the best way to define our audience, and to make appropriate pitches that will elicit favorable response from the target audience. Still true, but with a big…
Read More10 Resources for Brainstorming Content
Content is at the epicenter of inbound marketing strategies. If you want to build thought leadership for your brand, capture the interest and imagination of your target audience, and build a steady and loyal following, you must produce enticing content that bestows value for your audience. Creating something utterly valuable and enduring goes beyond just…
Read MoreNeuromarketing: Measuring Emotional Response to Create More Effective Ad Imagery
For years, advertising creatives have relied on their instincts to make decisions when producing campaign content, whether it’s making a font size bigger, moving an image from left to right, or choosing vendors to realize their ideas. Those decisions are usually based on gut instinct, previous experience, and the occasional market research—certainly not on anything…
Read MoreDo You Know the Perception of Your Brand?
If reputation is the word that could replace brand in a conversation between yourself and your customer, why is it that most small businesses don’t get branding right? From my experience, it hinges on information fed to them by the graphic design industry—that branding is all about changing your visual image. A rebrand to these…
Read More3 Ways to Keep Your Business on the Brink of Innovation
One thing I have learned about growing a business through my own experience co-founding a nontraditional marketing agency is that it’s crucial to always keep thinking of new ways to be creative and innovative. No matter what you’re selling, you have lots of competition and need to be able to stand apart and show people how…
Read MoreWhy Search Rankings Aren’t Everything
In the past, search marketing and search engine optimization have focused heavily on boosting search rankings so that your website is as visible as possible to people using sites like Google. However, over the last few years, search engines have significantly changed the way they operate. While search rankings still have some value, they are…
Read MoreMake It Easy for Customers to Buy Your Products and Services
“Make your product easier to buy than your competition, or you will find your customers buying from them, not you.” ~Mark Cuban Buying online can be very easy or it can be very difficult. On one website, it took me 20 clicks just to find the item I was looking for, and in that time,…
Read More3 Reasons Your Business Phone System Needs Mobility
Buying a business phone system without mobility features is like buying a car that can only go in reverse: No matter how awesome the rest of the features are, you’re going to be pretty limited in what you can do with it. A business phone system with mobile integration, on the other hand, makes it possible…
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