5 Ways to Increase the Response Rate to Your Emails
Email marketing continues to be a highly effective method of increasing sales and enhancing customer retention and loyalty rates. Yet with the average business owner receiving 122 emails per day, your emails have to truly stand out from the crowd in order to grab their attention. If you’re disappointed by your current email response rates,…
Read More8 Reasons to A/B Test Your B2B Website
When you were in school, testing was a way for teachers to know how well they were doing. They evaluated your knowledge of a specific subject to gauge their effectiveness at teaching it. You thought those days were over, right? Unfortunately not, testing is still the best way to know how well something works and what changes…
Read More9 Distinct Strengths That Position You as a Leader
Entrepreneurs inherently understand that they have to be the initial leader of their startup, but often they don’t have the experience or the training to know where their leadership competencies lie, or how to build a leadership team. For new entrepreneurs, leadership development efforts may be more valuable for achieving startup success than business skills…
Read MoreOffering Workers Remote Access Benefits Everyone
Remote working and flexible schedule opportunities have been popular within the tech industry for many years, but an increasing number of employers in various other industries are beginning to realize the potential benefits of allowing staff to work from home. Of course, this is not a viable option for all employees, many of whom need…
Read MoreSmall Biz Interviews: The World According to theSkimm
Every day, nearly three million blog posts hit the internet, published by one of approximately 966 million websites in the world. Ever since the first website went live in 1991, data and content has become an increasingly pertinent (and overwhelming) presence in our daily lives. And those numbers don’t include the tweets, emails, videos, SnapChats, Instagrams,…
Read More6 Easy Steps to Boost Your Website Traffic
Your website is a direct reflection of your company and your brand. In highly competitive industries it is important to market your website in order to stand out. Done correctly, company branding through your website is an inexpensive and highly effective method to increase brand awareness and bring your company to a new level of…
Read MoreLooking for Investment? Understand Startup Valuation
How much equity do I have to give to angel investors? If you’re a startup founder looking for angel investment, you need to understand valuation. It’s a buzzword that people use in other contexts, too, which adds to the confusion. But it’s ultimately what determines how much of your company your investors will get, and…
Read MoreRobots in the Workforce: Automation is a New Era for Engineers
Since the dawn of manufacturing, designers and engineers have repeatedly run up against limitations to making things. Their ability to execute and capacity to afford bringing their ideas to market were once constrained by the manufacturing facility they had to find—either local or offshore—to build the things they wanted to build. But in a new…
Read More5 of the Best Home-Based Franchise Opportunities to Consider
Nothing beats working from the comfort of your home for many people. Zero commute, the ability to work in your PJs, and saving on overhead are just a few reasons people choose to open a home-based franchise. If the idea of working out of your home appeals to you, read on, because we’re going to share…
Read MoreVideo Conferencing: Do’s and Don’ts
Three decades after it first emerged on the scene, video conferencing has quickly turned into an everyday part of business operations. And because of recent innovations like the NEC VoIP phone system, many companies now see it as a viable method of increasing collaboration and reducing travel expenses. In addition, these companies are eager to…
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