Reel in Your Next Customer with the Power of Print
Being a micro business, a startup in a world of established and successful businesses can be a daunting place. Customers flock to your competitors and its tough, really tough, to get a look in, never mind bag your own customer. Every business and every entrepreneur has been there. Everyone has started from humble beginnings. As…
Read MoreHow I Learned Too Much About SEO
This may seem like an odd title. Can you really learn too much about SEO? Is it possible to read too many pieces of information? In my case, yes, it really was. When I first started out on my journey to create an SEO agency, I craved knowledge. To me knowledge was power. I learned…
Read MoreIs Management by Walking Around an Outmoded Fad?
One of the CEOs I coach starts his day by walking the floor of his extended facility and checking in with managers and employees of the various departments, especially the call center. He tries to feel the pulse of the company by the intensity of motion, the metrics of backlog, and the stated problems brought…
Read MoreHow to Harness Your Mindful Brand
For many people who have businesses, the only awareness they have of their brand is what other people tell them. Other people’s experiences. Mindful branding is a personal self-awareness of your brand. How do you feel about your brand? Are you conscious of how your brand reacts with your other life experiences? Often times, when…
Read MoreThings to Consider When White Labeling
Entrepreneurs have a drive to do it themselves. It’s the secret sauce behind their success. At times, it can also be a hindrance. If creating your own product to sell through your franchise is slowing the forward progression of franchising, you may want to consider white labeling. Many business owners pause when exploring this option.…
Read More3 Unconventional Ways to Inspire Your Team
When’s the last time that you inspired your team? If you can’t recall, then that’s a problem. Of course, inspiring someone else is sometimes easier said than done. However, in my attempts to inspire my own team, I’ve figured out three strategies to bring out the best in the talent that works with me. Encourage Self-Development and…
Read More5 Tips for Working from Home with Kids
If you’re a work-at-home parent, then you may be wondering how to strike the ideal balance between being an attentive parent and getting work done. Whether you are a remote worker, a freelancer or an owner of a home-based business, when your kids are home during most of the day, you may find that working…
Read MoreExpand Sales by Going to Your Existing Customers First
“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.” ~Jeff Bezos So many business owners think they must reach for new customers if they want to expand sales. However, new customers require a lot of time and expense to acquire. A better…
Read More3 Commonly Overlooked Change Management Strategies
Managing change is a HUGE initiative. There are countless moving parts, it involves and impacts everyone in your organization, and it is necessary for your organization to compete, grow and succeed—now and into the future. Even if you understand the need for change, turning this need into a viable change management plan that addresses everything…
Read MoreWhat the IRS Does Not Mention About Crowdfunding and Taxes
In Information Letter 2016-0036, released June 24, the IRS explains general rules that might apply to someone’s receipts of funds via a crowdfunding platform. It doesn’t mention any websites, but examples include Kickstarter and GoFundMe. The IRS notes the broad rule of Section 61 that receipt of funds is likely to be taxable gross income.…
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