How to Use Images in Your Content Marketing Strategy
Content marketing requires much more than written text to really be effective. The real trick to getting noticed by both your prospective customers and the algorithms that rank your site in the search results pages is to use images strategically. Properly implemented images complement and enhance your content, grab the interest of readers, and increase…
Read MoreFacebook Company Pages Score High with US Consumers
If your B2C business (or nonprofit organization) has a Facebook company page, it appears that it’s in the “right” social media space. The recent Temkin Group study, Social Media Benchmark, 2016, shows how consumer use of social media sites on both computers and mobile phones is changing. There are some very interesting takeaways that may affect…
Read MoreThe Concise Guide to Writing a Professional Press Release
Probably the most misunderstood aspect of small business marketing is how to create and use a press release. The first thing to understand is the function of a press release, it’s simply to release information to the press corps. Press releases are, as you probably know, written documents, so let me give you one critical…
Read MoreFood Tech Startups: The Simple Way to a Free Lunch
It’s a fact — humans love food. Survival instinct aside, we’ve also added a generous helping of cultural and emotional associations. One recent and tempting movement that’s turning heads and filling stomachs is offering free lunch (snacks or meals of any kind) at the office. But, We’re Not Google That’s ok, you don’t have to be.…
Read MoreKey Techniques to Prevent Inventory Loss and Shrinkage: Part 2
In Part 1 of our series, we discussed the first three of seven ways to protect your inventory from theft. In this second part, we look at four more techniques that you can implement in your physical store or warehouse, in order to cut down on inventory loss caused by theft or shrinkage. 4. Implement…
Read MoreThe Key to Running a Business as a New Parent
Whenever a person transitions to running their own business, they have to adjust their concept of work/life balance. In return for equity and the possibility of financial freedom, you’ve got more responsibility and much longer hours. This means that work/life balance as an entrepreneur is challenging, if not impossible, to achieve. Now imagine adding an…
Read MoreI Have a Business Plan: Now What?
Whether you’re a brand new startup, or have been trading for a while now, it’s important to have a business plan. Many businesses seem to put this off, or completely avoid writing one altogether. However, the phrase “Fail to plan, plan to fail” really does apply here. A business plan gives your business direction, ensures…
Read MoreWhat’s the Customer’s Whole Problem?
Our focus, naturally, is on what we sell. More accurately, it’s on what problems our products and solutions solve. For the moment, I’ll ignore that most sales people don’t do well at this most basic areas of working with customers. One of the biggest challenges to our success in selling, is that we seldom solve…
Read MoreDiversity is Key to Success in Social Media Recruitment
Half of the world is on social media sites like LinkedIn, Facebook or Twitter. More organizations are using social media to target and hire candidates. It can be one of the most valuable tools to find the right talent for the right designation for your small business to grow. So, if you think Social Media…
Read MoreExiting Your Business is a Process, Not a Mystery
Nora Chapman’s story was typical of most business owners who have made the tough decision to leave their companies. At age 54, she was confident in finding a meaningful second act and was ready to leave her 25-employee advertising business. Nora was thinking of selling to one or two of her key employees and when…
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