When Did Profit Become a Bad Word for Entrepreneurs?
As a startup advisor and investor, I find that more and more entrepreneurs avoid using the term “profit” in pitching their new venture. They seem to feel it conveys a message of personal enrichment at the expense of others. My view is that the purpose of every business is to make a profit, as fuel…
Read More6 Tips for Creating a Work Environment Everyone Will Love
The work environment that your employees have when they interact with each other is extremely important in the scheme of things. Having a balanced work environment can boost the morale of your employees as well provide your business with more sales. The following are six tips for creating a work environment that everyone will love:…
Read More5 Expensive Mobile Marketing Mistakes
I’m cursed, really I am. I’ve been in marketing for the better part of a decade, and I’ve seen it all. So, I cringe when I see people doing things the wrong way. Yes, I’m the guy who circles the misspelled words on the Chinese takeout menu. I’m cursed because I want to help everyone.…
Read MoreHow Much Marketing Do You Need to Do for Your Franchise?
Many franchisees falsely assume that their franchisors will handle all the marketing for them. While yes, franchisors do provide some elements of marketing—typically promotions and in-store collateral—much of your marketing as a franchisee falls on your shoulders. What Franchisors Do Most franchisors have what’s called a mandatory marketing program. Part of the franchise fees you pay,…
Read MoreOpen Offices: What They Are and How They Can Work for You
Open offices have been generating a lot of buzz lately. The open office is famous for its use at Google, Facebook, and other fast-paced tech companies, who assert that having an open office encourages employees to cooperate on projects. Supposedly it’s the 21st century office layout for 21st century employees, but do they really measure…
Read MoreWhich Comes First: Plan or Pitch?
It’s not exactly the same as the chicken or the egg, but it has some similarities. I get this question a lot lately, so I decided to take it here to my blog. Don’t pitch a business without planning it first. That’s a lot like trying to film a movie without having a screenplay. You have…
Read MoreAutomate Your Content: 7 Proven Solutions to Life Made Simple
Automating parts of your business can be a very effective means of enhancing visibility, as well as making your role in the business much easier. Any new piece of content that you publish won’t be noticed on its own; without shares, comments, and an interested audience, your content may just sit there accumulating dust. The…
Read MoreYour Customer’s Point of View: Walk a Mile in Their Shoes
Sometimes, I think the best marketing advice I can give someone is before you say it, do it, print it, record it or announce it, find a way to see it from your customer’s point of view. Many times, we get so caught up in our own world that we make the false assumption that…
Read MoreGot Restaurant Staff? Try a POS System to Manage Them More Efficiently
Managing your staff especially in a highly competitive restaurant business environment is not easy because you will be dealing with different personalities and characters. Often times, newbies are putting their best foot forward only on the first days of their being hired; the most maybe is just two weeks. Managers see their transformation to their…
Read MoreKey Things to Consider Before Opening a Business
“The basic rule of free enterprise: You must give in order to get!” ~Scott Alexander So many people want to open their own businesses. I think that is wonderful since so many of the big businesses in today’s economy are not serving their customers well. If you are looking at starting a new business, the…
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