6 Crippling Customer Service Non-Calls
The most devastating customer service calls are the ones you don’t get. They are far more damaging to your business that the ones you get a chance to answer and respond to. When you have an irate, disappointed, or troubled customer on the line or in front of you, you have the opportunity to turn…
Read MoreMake the Sales Funnel Work for You!
The key to leadership development is team retention. The key to team retention is a solid, steady stream of cash flow into the business! As a leader your number one focus in team training should be lead generation! The sales funnel is an old-fashioned concept for making sure your direct selling business always has enough leads.…
Read MoreWhat Marketing Systems Should You Establish for a Franchisee?
In case you haven’t noticed, we’re in the midst of a marketing revolution. With the rise of social media, video, and whatever the next new platform brewing below the surface is, businesses can easily get overwhelmed when putting together a marketing plan. Yet, effective marketing becomes increasingly important in the face of stiff competition and…
Read MoreDo Mastermind Groups Help with Business Growth?
The concept of a mastermind group is much older than most people would think. Namely, it was described and analyzed by one of the pioneers of self-help – Napoleon Hill. He looked at the most successful businessmen of his time (and those before) and he discovered that they almost invariably collaborated with other people in…
Read MoreWhy Your Company Should Implement Single Sign-On
Digital has replaced analog in terms of recording and reporting at work. While such technology is a nod toward increasing speed and reach, it sort of has a side effect. The applications your team is using come from different vendors, and not all of them may be compatible for integration. Among the few broad solutions…
Read MoreWhy Phone Calls Still Matter for Today’s Businesses
In 2017, the majority of businesses are focusing on social media for building relationships with customers. They spend thousands of dollars on marketing experts, who create the most dynamic websites, Facebook pages, and Twitter accounts for them. Instead of a phone hotline on their “Contact Us” pages, you’ll find an email address, a forum to…
Read MoreDon’t Rest Until You Test!
So, you have a great new product or service that you and your associates love. Early adopters should climb all over each other for a look. But what have you done to test the concept against the realities of the marketplace? Have you developed a prototype, alternate pricing schemes, even a PowerPoint mock-up to show…
Read More8 Leadership Lapses Every Business Owner Must Avoid
Even entrepreneurs who have built many startups, or sold their last one for millions of dollars, know they make occasional people leadership mistakes. They know leadership is all about managing their own complicated, illogical, and fallible human foibles, as well as the people they depend on. These can trip up even the best, often at…
Read MoreCan You Pass the Retail Math Test?
According to The Small Business Administration, only about half of new businesses make it to their fifth anniversary and beyond. Factors that contribute to the failure rate can range from indirect influences, such as poor location and poor customer experience, to direct financial components, such as lack of profits and poor fiscal management. While you can…
Read More4 Important SaaS Marketing Metrics to Track
Tracking the impact of your marketing campaigns is essential for gauging success and fine-tuning your approach. Keeping your eye on the numbers is also a good way to cut your losses and monitor the actual value you’re gaining from what you’re spending your marketing budget on. While the following metrics also applies to other industries,…
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