Why It Is Crucial That Business Owners Understand Financial Markets
It is estimated that a staggering 96% of businesses fail in the first 10 years, and this has much to do with the complexities and demands of maintaining commercial growth. With entrepreneurs often focused on the internal components of their business, it is easy to see why so many lose sight of the macroeconomic and…
Read MoreWhat to Consider When Buying a Franchise
Many people dream of being an entrepreneur. By purchasing a franchise, you can sell goods and services that have instant name recognition while benefitting from training and ongoing support to help you succeed. However, like any investment, purchasing a franchise is not a guarantee of success. It’s important to do your due diligence before making the…
Read MoreNewspaper Advertising That Really Makes Headlines
The weekly paper is typically filled with local advertisements, usually the same small businesses ads in the same spot, at the same size, and with similar information in each issue. Why not truly make headlines? For that, you can consider investing in the “full wrap.” In my local weekly newspaper, one small (and expanding) business did…
Read MoreAre We Getting Prospecting Wrong?
Today, most of what I hear from sales people and executives is they are opportunity starved. They are all desperate to find more qualified opportunities. Prospecting and lead gen have become the dominant issues in many sales organizations. There are, of course, the ongoing challenges of making sales people understand they must prospect! Clearly, lead…
Read MoreWhy Virtualization Is Good for Your Business
If you have ever split your computer drive into multiple partitions, you have engaged in what is known as virtualization. A drive partition is defined as a logical division that splits your current hard drive into two separate drives. The same can be done with operating systems as well. It’s called operating system virtualization. Here,…
Read MoreHow to Use a Law Index
Economic trends probably aren’t the first thing on your mind when you wake up in the morning. In fact, you probably give little thought to economic trends ever unless you work in the financial sector. Unfortunately not paying attention to economic trends can be a bad move for you. If you own a business it…
Read MoreBuilding a Loyalty Model
The kind of loyalty model I will be discussing in the next several blogs is a basic business model that is often used in strategic management. The basic premise of the model is that customer loyalty leads to profitability. The purpose of this model is to develop an understanding of the business components that contribute…
Read MoreSweat the Small Stuff When Owning a Franchise
If this is your first venture into owning a franchise or if you already own a franchise business it’s important to realize that even the smallest of choices, may end up having an enormous impact on the future success of your franchise business. Think about this, if a car is going the speed of 5…
Read MoreThe 5 Best Ways to Speed Up Your Website
Whether you knew it or not, the speed at which web pages load is very important for two reasons. First of all, even though the mechanics of the Google algorithm aren’t publicly available, it seems that page load times have a direct effect on rankings. We’ve known this for years, and Google is always trying…
Read MoreThe Reviews Aren’t Good
In the “good old days” when a neighbor or work colleague told you how much they enjoyed a nearby B&B, movie or restaurant, it mattered. Word of mouth has always been one of marketing’s most potent weapons. Today – we have word of mouth marketing on steroids with online reviews. Interestingly, in a wide range of surveys examining the…
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