4 Tips for Starting a Thriving Podcast for Your Business
Have you ever thought about starting a podcast for your business? When it comes to content marketing, many businesses stick to blogging and the occasional video. But the businesses that find the most success are those that see the value in podcasting. Besides providing another way for people to experience your content, podcasts also provide…
Read MoreHow Video Can Help You Connect with Your Audience Through Social Media
The popularity of video in marketing has risen in recent years. Here at Sparkhouse, a leading video-production and online-marketing company based out of southern, California, we aren’t aware of a decrease in literacy (though the replacement of emoticons for words might say otherwise), but perhaps it tickles a certain part of the brain that enjoys…
Read MoreSmall Business Loans for Women-Owned Business
Small businesses (generally defined as companies with fewer than 500 employees and less than $2 million in average revenue) are the driving force behind employment growth. In fact, small businesses provide jobs for over half of the nation’s private workforce and have generated nearly two-thirds of the new jobs over the past 15 years. Small…
Read MoreTurning “Time on Site” from a Vanity Metric to an Actionable One
Time is the most sought after resource on the web, short of an actual sale. But why? Time is a proxy that’s representative of attention. If users spend more time on your site, they’re paying you more attention. Right? Well, not so fast. In this post, I’ll break down how time on site is calculated…
Read MoreThinking of Opening a Restaurant? Map Out Your Vision
Opening a new restaurant is a peculiar mix of exciting and daunting. The industry is not exactly the birthplace of many get-rich-quick success stories: a lot of restaurants fail within the first year of doing business. This usually happens due to lack of planning. Then again, if you manage to overcome the challenges on the…
Read MoreGood Data Debunking Popular Startup Myths
Contrary to popular startup myths and misunderstanding, tech founders aren’t mainly younger than 30. They are generally well educated, not dropouts. They tend to start up where they are, instead of moving to Silicon Valley or other tech hubs. Here’s a summary of data published by the Kauffman Foundation: We observed that, like immigrant tech founders, U.S.-born engineering…
Read More5 Unfailing Cross-Selling and Upselling Strategies to Boost Online Sales
If you’re like most people, you likely have gone shopping with a grocery list a few times in your life. But how many times have you gone home with only those items in your cart? Perhaps you were a little hungry and the store had a sale on your favorite snack, or they had a…
Read MoreWhat to Do to Get More Done Every Day
Company culture isn’t all about group outings and team building. You can build a culture that promotes productivity and efficiency, engaging employees and boosting your bottom line at the same time. This is especially valuable for startups and small businesses, where every penny counts. The key is implementing the right initiatives and ideas that promote productivity…
Read MoreThere Will Be Some Tethering
Imagine sitting in your dentist’s chair, the sharp end of a blade hovering just above your face, mere inches away from making contact. At that moment you hear the dentist utter the following five words: “There will be some tethering.” The patient — wondering as to any potential relationship between said sharp instrument and his…
Read MoreCold Calling or Email Prospecting? The Choice Depends on Your Audience
Business media is overflowing with advice about new marketing and sales strategies that result in a satisfactory ROI. There has been a lot of talk lately about the power of Big Data and complex analytics, about multiplatform and omnichannel reach to potential customers, while “stellar customer experience” is on everyone’s lips. However, entrepreneurs and managers…
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