Bias Decisions: How Are They Affecting Your Workplace?
Whether or not you are aware of it, unconscious bias is a part of the way you think. No matter how ‘fair’ you believe you are, you harbour preferences or make judgments regarding a person’s gender, age, height, skin colour, marital status, parental status, ability or disability, accent, weight – perhaps even the university a…
Read More7 Cultural Myths That Can Destroy Your Moral Compass
New entrepreneurs tend to focus only on getting the product right, and assume that the right culture and ethics will come later simply by hiring good people. In fact, they need an early focus on developing their moral compass, as well as setting the right ethical tone. Building an ethical business is more than just…
Read MoreSustainability and Accounting
Businesses have long gauged their success by the strength of their earnings. Today, however, more and more businesses are striving for sustainability in the marketplace. They recognize a three-pronged bottom line consisting of profits, people and planet. This paradigm shift in how you think about the bottom line of your business moves you from an…
Read MoreCareful About Equity and Options in Early Stage Businesses
This post is longer than usual. For those negotiating equity allocations it covers some of the most complex issues to address in the process. I just couldn’t reduce it to far fewer words… Dave Here is the warning: The execution of partnership equity allocations and of a good incentive program using equity is often mismanaged, damaging…
Read More5 Red Flags to Look for on an Applicant’s Resume
If you are faced with a large pile of resumes for just a few open positions, it can be overwhelming. In such situations, it always helps to have some simple hints and tools that can lead you to quickly choose to keep or discard a candidate. In particular, a few red flags can prevent you…
Read More5 Ways to Ignite Passion in Your Team
True leaders have the innate ability to motivate staff to achieve better results. Leading with a passion is what separates great leaders from the “wannabees.” Some people come to work every day, do their job and then go home. Their heart isn’t really in it, but they need the money, so they see their job…
Read MoreOne Simple Strategy Can Boost Facebook Video Shares 1055%
Video is the driving force on Facebook today and this is something every marketer needs to fully appreciate and leverage. I am sure many of you are embracing this fact and using video on Facebook as well as on your other online platforms – your website and various social media. An updated study by Quintly uncovered a mind-blowing…
Read More5 Simple and Easy Ways of Encouraging Workplace Wellness
Everyone working a job anywhere in the world can call themselves a juggler. Balancing personal and professional lives can be the toughest part of the day, between project deadlines, friends, family, trips and many others. Yet despite all the chaos, we forget to consider ourselves and our health. Doing everything at the same time is…
Read More9 Tactics to Sharpen Your Headlines. The NYT is Totally to Blame
In May of this year I was lucky enough to participate in a conference in Copenhagen, Denmark that also featured one of the really smart folks over at the New York Times’s (NYT) T Brand Studios – Lauren Reddy, Director of Audience Development & Insights. While listening to her presentation this gem of a takeaway popped…
Read More5 Steps to Drive Holiday Sales with Email Marketing
Despite all the glitz and glamour of social media marketing, email marketing remains the best way for companies to advertise themselves. As Agency Analytics points out with several numbers, email marketing offers a far high rate of return, is more secure, and users are far more likely to see your emails than a social media…
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