How to Project the Web Hosting Needs for Your Business Website
It’s easy to overlook the importance of your web hosting plan, but the type of web hosting package you purchase can sometimes have a pretty big impact on the functionality and growth of your business. However, it can be difficult to know at first whether you need shared or dedicated hosting, whether or not cloud…
Read More5 Strategies to Boost ECommerce Sales This Holiday Season
As a retailer, you must place a heightened emphasis on preparing for the holiday season—the survival of your enterprise may depend on it. Even consumers know that retailers make most of their money on the holidays—although they’re more interested in the deep discounts that arrive in November and December. Continuing its upward trend, analysts forecast…
Read More5 Most Important Illusions About Startups
Q: What are some illusions about start-ups? A: here’s my list of the five most important illusions about startups The illusion of the idea. Few businesses have truly new ideas. Apple didn’t; Facebook didn’t; Google didn’t. They took an existing idea and did it better, or differently. Quite often the second or third entrant into…
Read MoreIs This the Most Important Part of Every Message?
Today I want to highlight an important texting best practice… and it’s one that could save you a mountain sized headache. It’s 8 simple characters that you should include in every message you send. What are they? “Stop 2 End” Yep, it’s that simple. If you’ve been marketing in today’s digital age you know the…
Read MoreThe Futuristic Trends That Will Transform Your Office Space Forever
As our approach to working life has continued to change over time, so too have the workplaces in which we spend so much of our lives. One of the most significant examples of this has been the rise of flexible working, which has gone a long way in expanding the potential of office spaces beyond…
Read MoreAre Leaders Responsible for Employee Burnout?
Think you are setting the right example by working all hours and rewarding your employees when they do the same? Perhaps this isn’t you at all, but you can’t understand why your employees seem burnt out? The Guardian reports that burnout has become a sinister and insidious epidemic. Last year CNBC reported that nearly 40…
Read MoreAre Your Chairman and CEO the Same Person?
Here’s one that targets most any company that has taken investments at any stage, as well as more mature companies. Why would you split the positions? More and more today, shareholder organizations recommend that the positions of chairman and president (or CEO) be split, so there are checks and balances at the board level in the…
Read MoreBuilding on Shaky Foundations
It was an interesting conversation. I was meeting with a very thoughtful sales executive. He was about to make some pretty big investments in training and in technology tools. I asked him why he was making those investments, he replied, “We really need to raise the skills and productivity of the sales people. They aren’t…
Read More10 Keys to Your New Venture Success and Satisfaction
As the economy flourishes after some tough economic times, more and more people seem to be turning to entrepreneurship as an alternative to traditional employment. I applaud this trend, but caution all of you thinking this direction to approach entrepreneurship with your eyes wide open. It is not for everyone, as the entrepreneur’s path is…
Read MoreThe Name of the Game
A new business opened up around the corner and I couldn’t help but notice the name. It is A-1 Iowa Plumbing and they’ve hung a big banner announcing that they’re open and ready for new customers. The name is a good reminder of several common naming mistakes that I thought were worth sharing. Whether you…
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