How to Run Your Real Estate Agency Like a Startup
Internet and smartphones have disrupted several industries over the past two decades. Real estate is no different—as a buyer, you can ‘walkthrough’ properties of your choice from thousands of miles away. Services like Airbnb make it possible for you to let your property out like a hotel with minimal hassle. Yet, from a real estate…
Read More7 Delusions About Business Ethics Limit Future Growth
New entrepreneurs tend to focus only on getting the product right, and assume that the right culture and ethics will come later simply by hiring good people. In fact, they need an early focus on developing their moral compass, as well as setting the right ethical tone. Building an ethical business is more than just…
Read MoreWhat Audiences Want
It’s official: Physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is THE preferred option and choice. Over 85 percent of 2,000 global consumers surveyed by the Chief Marketing…
Read More3 Valuable Instagram Hacks to Power Your Sales
Digital businesses are obsessed with sales. On Instagram, most small businesses apply spammy Instagram marketing techniques: Subscribing for fake ads, posting tons of random content, or buying thousands of Instagram followers. Jasmine Star, the internationally recognized photographer who leveraged Instagram to build a six-figure business in her first year, suggests that business owners should forget…
Read More7 Ways Your Small Business Can Compete with Amazon
Competing against a giant such as Amazon seems almost impossible at first glance. They buy in bulk and can offer discounts you simply can’t cover, their inventory is massive and they ship in two short days for Prime listings. Amazon has even bought Whole Foods and now offers grocery delivery in a few select areas.…
Read MoreIs Discovering Your Passionate Purpose an Accident?
The big questions. What do you do with your life? Who do you want to be when you grow up? These answers are easy when you’re young. You want to be your super hero. And for me that wasn’t complicated at the age of 7. It was Batman or Superman. But when you are a…
Read More3 Myths About Entrepreneurship That Shouldn’t Hold You Back
What do you need to start your own business? For many would-be entrepreneurs, it’s a question that hovers like a cloud overhead, intimidating and ominous. Answering it means facing fears—fears around money, experience or knowledge. The worst are fears of the unknown. What if you never learn everything necessary to grow a successful business? What…
Read More5 Secrets to Better Cash Flow
Fretting over finances and being a business owner go hand in hand. You are probably always asking yourself: what’s our bottom line or how much is our overhead? But the real question you should be concerned about is: how healthy is our cash flow? The founder of Dell, Michael Dell, once said, “We were always…
Read More5 Great Ways to Avoid Small Business Burnout
Many entrepreneurs have a similar story. A dream that they just couldn’t shake. The idea that they could succeed and create a business, to build something based on your talents and experiences. To know what you can do, and that you can succeed. But the dream and reality collide when you’re working 12+ hour days,…
Read MoreSEO 101: The Top 5 Things You Need to Know
Approximately 93% of online searches begin with a search engine. Let that sink in for a second. With more consumers than ever turning to the internet to solve their problems: It is mission critical to understand what SEO is and how it works to ensure you (& your clients!) are successful in navigating the web’s…
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