What Mistakes You Should Avoid When Selling a Business
Most entrepreneurs won’t ever get too many opportunities to sell a business. So you’ll surely agree it’s something you would want to do well. And to help you achieve just that aim, here’s a list of some common mistakes you should try to avoid when selling a small business. Lack of preparation All the evidence…
Read MoreMost People Are Disappointed by Brands
Your customers have high expectations. But who could have guessed that 82% are disappointed or upset by brands! A recent research study by Oracle CX in partnership with my marketing pal, Jeanne Bliss, takes a cross-generational look at customer preferences, behaviors, and expectations. What they uncover about the customer experience is very telling. “Companies no longer compete…
Read MoreHow Gig Economy Growth Could Help Close the Labor Gap in Construction
Just 10 years ago, cities across America were mottled with transit deserts—streets, neighborhoods, and entire regions without convenient or affordable transportation options. No trains. No buses. Not even taxis. The only way to get around was by driving your own vehicle—if you had one, that is. If not, it was a struggle to access employment,…
Read More5 Ways Small Businesses Can Build Their Online Presence
As a small business, you have to work hard to keep up with your competition. A great space to do this is on social media. Even if you don’t have the same workforce as your competitors, you can dominate online with a little planning ahead. Here are a few ways to help your small business…
Read MoreThe Small Business Road Map to a Collaborative Culture
For small businesses, making the most out of every team member’s strengths is a must. It’s the only way to compete in the global economy, which often pits upstart businesses against far-larger and more established rivals. Doing so means establishing a culture of collaboration that encourages every employee to work with their peers to form…
Read MoreWhat Business Entity is Right for an Amazon Seller?
If you sell products on Amazon, this might very well be the first time you’ve been self-employed. There are a lot of responsibilities that go along with being your own boss. Keeping track of your stock, interacting with customers, managing your online presence, as well as reporting your business earnings on your income tax return.…
Read MoreWhat Nourishes Your Soul?
Do you ever get to the end of the day and feel empty? It’s a gnawing feeling. Faint. A whisper. You have been busy and you have done all the things that society and family demands. Kept your end of the bargain. Been responsible. Looked after the essentials. Done the paperwork. Gone to work. It…
Read MoreDoes Your Business Need a Customer Appreciation Strategy?
It goes without saying that you appreciate your customers. Without them, you wouldn’t have a business to run. But do your customers know how much you appreciate them? It’s easy to get so caught up in the process of generating new leads and prospective customers that you fail to give your existing customers the right…
Read MoreThe Growing Problem of Employee Turnover
Reducing Turnover with Better Benefits Employee turnover is a costly problem and that cost is on the rise. Currently turnover costs $600 billion annually, but by 2020 that figure will balloon to $680 billion. What’s behind this rising business cost and what can businesses do to prevent it? The Strength of the Jobs Market is…
Read MoreHow to Use Negative Keywords to Save on PPC Spend
Every time you guess, you bring bias and risk into your conclusions. That’s why using Search Query Reports to find inefficient spend is a surefire way to save your company $$$. Let’s get started. How to Pull Search Query Reports Pulling search query reports is fairly easy. In Google, go to the Keywords tab and…
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