Politicians Use Group Texting… Should You?
This political season, we’re watching as Trump and Biden fight it out for the top office. I don’t remember a more contentious political season in my life. But, I promise you no politics in this article, just cold hard facts. First I want to point out something amazing… Politicians all across the nation are using…
Read MoreA Horror Story of Small Business Fraud
If you’re a business owner, and especially if you’re in the expert business, you should know this small business fraud story. It involves a very sophisticated scheme, including a fraudulent cashier’s check, and a very well-faked charity, that would have fooled me. This could happen to me or to you Melinda Emerson, a good friend,…
Read MoreThe Self-Employed: The Vision and Preparation for Retirement
The self-employed community plays a pivotal role in the economies of nations. The changing patterns of employment have changed how people work and how they save, invest, and prepare for their retirement. Growth of the Self-Employed Economy The self-employed economy, including freelancers, contractors, small business owners, and sole proprietors, is growing fast, especially in the…
Read MoreBusinesses Face Anti-Plastic Sentiment: How to Adapt
We’re beginning to see plastic differently. Thanks to campaigns about environmental issues including marine pollution and climate change, public opinion of single-use plastics is shifting. Over half of consumers now believe plastic to be “harmful”. Every business needs to take note of this, SMEs included. Consumers want to know that what they’re buying is sustainable…
Read MoreWhat Lies Beneath a Successful Marketing Campaign
A successful content plan looks like this – you write great content; optimize it for search; wait for the page to start ranking on Google; and finally collect all the traffic that comes your way. Except, this is not how it works. Firstly, content marketing is not just search traffic. Depending on what you sell,…
Read MoreThe Complete Guide to Understanding CRM Systems
Multitasking is one of the most widely used skills in any business setting. Gathering data and talking with prospects takes a lot of time. To become most productive at work, people in your business would need to do many things at once. Fortunately, there are many ways to improve their attention span at work, and…
Read MoreIs Covid-19 The End Of The Trade Fair?
Anyone familiar with international trade will surely know what a trade fair is: a bustling, crowded place, usually situated at the outskirts of big international cities, where small and medium enterprises show off their best products trying to find buyers for their target market. On the other side is a swarm of distributors, intermediaries, potential…
Read MoreExercise to Ace Your 9-to-5
Fit, fast, formidable — the image of a successful business professional. And as a small business owner, you have so much to do to take care of everything that you may forget to take care of you. But being fit will make you faster and more formidable both physically and professionally. It takes all three…
Read MoreHow Employers Can Help Staff Return to Work After an Injury
Accidents and injuries are difficult experiences to go through, especially if it interferes with your ability to work and earn money which can then lead to further mental health issues. This is something that employers need to be aware of and find ways to help staff to return to work when the time is right…
Read MoreA Deep Dive Into Reward Programs: 4 Types
It’s no secret that this year has been a trying time for businesses big and small, but it’s estimated that 80% of small businesses expect to suffer long-term as a direct result of the pandemic. As economies around the world begin to slow down, with many already entering a recession, now could be the perfect…
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