How to Get the Hard-to-Get Clients, Part 2
Now that you have a better understanding of your prospect’s goals and challenges, the next step is introducing yourself in a way that gets their attention and opens the door to a conversation.
Read More A $300 Informercial Marketing Lesson for Free!
For the first time ever, I bought a product being sold on an infomercial. Yep. You can pick up a lot of good marketing ideas just from watching infomercials. You can pick up even more when you decide to actually order something.
Read More Home Office Deduction Changes for 2013
If you use your home for business, there are expenses you can deduct on your tax return. The home office deduction is available to both home owners & renters alike. The home must be used by a self-employed individual or an employee who works from home for his employer’s convenience.
Read More Don’t Make Errors of Assumption
In business, it’s natural to be on the lookout for mistakes and errors. They are inevitable—and that’s ok. But the important thing is to learn from them and get it right the next time. Over time, though, you’ll notice patterns, the kinds of situations where you tend to run into problems. A particularly tricky area comes when you are assuming things—many of our errors are errors of assumption.
Read More Which Turbo Tax should I purchase for my home based business?
Intuit has several versions of TurboTax software that are geared toward the different tax preparation needs of its customers. For example, if you have a home-based business that is structured as a sole proprietorship, which is an unincorporated business owned by one person, then the Home & Business version would generally be the preferred choice.
Ancient Marketing Techniques Can Yield Results
Despite our obsessions with smart phones, social media, and all things digital, one of the oldest forms of commercial marketing can still produce huge dividends. Can you guess what it is? Paper.
Read More How to Market Your Content on Google Plus
Google+ is not just a Facebook competitor. Google sees it as a core layer to its web assets and a vital part of the social web puzzle. What is now the second largest social network should no longer be seen as an afterthought.
Read More Find the Cause of the Problem Before Trying to Fix It
So often, managers and business owners assume they know how to solve every problem simply because they have had many years of experience. However, experience often leads to decisions that worked in the past, and past decisions are not always applicable in the current environment.
Read More Turn a Toxic Business Relationship into Your Advocate
Every business has a “Joyce,” that customer that is never satisfied. I have learned that my company is only as good as the customer service provided and communication skills engaged. But what shocked me the most is that my Joyce, who is a business owner herself and who was my most toxic customer, ended up being my biggest advocate.
Read More Shortcuts to Entrepreneur Funding Are Usually Scams
Some aspiring entrepreneurs are so desperate for funding, or naïve, that they ignore the obvious signs of scams and rip-offs on the Internet, praying for a windfall. One would think that with all the sad stories and tools published over the past twenty years, this problem would be behind us.
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