How to Use Content Marketing in a Link Economy
The lifeblood of affiliate marketing is increasing streams of high-quality traffic. This increases the chances of both merchants and web publishers to increase their revenues. Still, obtaining these coveted visitors is only part of the equation. Once they arrive to a publisher’s web page, filled with affiliate links, it is imperative that they don’t leave right away.
Read More Laziness and Apathy are Customer Service Killers
Most people in front-line customer service jobs want to work hard, be helpful, and take care of the customer. No matter what the reason behind bad incidents the really bad thing is that they can create a negative impression for the business. The customer experience is lost.
Read More How can businesses effectively utilize social media, specifically LinkedIn, as a means of promotion?
While LinkedIn is one social media tool for marketing your business, there are other social media resources you should utilize in conjunction with LinkedIn.
What Small Businesses Need to Know About SEO vs. PPC Budgeting
As a small business, you must understand the role that SEO and PPC can play as part of your broader marketing strategy. Determining the best balance between an SEO and PPC strategy will help allow for responsible budget planning and more effective results.
Read More How to Win with Compliance Branding
At the end of the day, adhering to industry, and government compliances makes you competent to do business within your category, but it does nothing to differentiate you. You are simply on an equal footing with your compliant competitors.
Read More Salary vs. Hourly: How Are You Paying Your Employees?
What is the best way to pay the people who work for you? Should you pay them by the hour, or would putting everybody on salary be a better idea? There are benefits and drawbacks to both options.
Read More Don’t Make the Wrong Partnership: Assume Nothing
But how do you know whether someone is going to be a good partner or not? It’s not enough to go by someone’s prestige—there are plenty of examples of prominent figures who turned out to be bad partners.
Read More How to Use the Holidays to Check in with Your Customers
Are you thinking that September sounds a little early to be bringing out the mistletoe, and that you don’t want to be part of the crowd advertising winter specials before Halloween even rolls around?
Read More 6 Things I Wish I’d Known Before I Started My Company
My company is approaching its tenth anniversary. This important milestone has prompted me to look back at my decade as an entrepreneur. Founding and running a company has been the ride of my life, but it has had its fair share of ups and downs.
Read More 8 Features of a Healthy Virtual Culture
Being surrounded by an entire team that doesn’t feel like they work for you can be a ridiculous blessing. But is there a magic formula that makes work feel like joy, happiness and fun all rolled into a single cupcake you can munch on all day long? You bet there is. It’s culture talking. And walking.
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