Building Trust with Gen Y: Focus on Meaningfulness
By 2025, approximately 75% of the world’s workforce will consist of millennials (Gen Y), according to a study from the BPW Foundation. Companies that survive past 2025 will be those that develop the trust of the millennial workforce.
Read More Getting Past the Fear of Failure
When we watch the most successful in any field—whether they are professional athletes, Fortune 100 CEOs, or anything in between—all we see is supreme confidence. We don’t perceive any doubts or fears. But everyone, from someone just starting out to the most accomplished and successful, has self-doubt. The key is overcoming them, and not giving in to them.
Read More Take Advantage of End of Year Sales to Stock Up for Your Business
While it’s tempting to just clock out since the year is winding down, the opportunities available at this time of year are huge. Because most companies want to make sure to end December with the highest numbers possible, you can find deals that aren’t available at any other point on the calendar.
Read More How to Increase After-Holiday Sales: Fill the Gap
During the pre-holiday season customers are buying gifts for everyone on their lists, sales are good and you’re making money. What happens when the holiday buying is over and sales come to an almost screeching halt?
Read More Top 10 Content Distribution and Promotion Thought Leaders
With the year coming to a close, it’s time to take a look back and identify those folks we believe had the biggest impact on the emerging content distribution and promotion industry.
Read More Tis the Season for Online Scams
As a business owner it is important to understand the threats shoppers face to better protect your company and customer data. While making a list and checking it twice is top of mind for shoppers, cybercriminals too are checking their list, creating scams and malware to fool unsuspecting customers to hand over their personal information.
Read More How to Create a Full-Color, Full-Contact Body of Work, Courtesy of Beyonce
Much to the Internet’s amazement last week, without any prior buzz or warning, Beyoncé dropped a brand new album straight to iTunes, complete with 10 brand new videos.
Read More The Most Amazing Holiday Brand Experience of 2013
WestJet, a Canadian airline that flies to more than 80 destinations in North America, Central America and the Caribbean, pulled off this holiday surprise that is sure to make these passengers brand loyal for life.
Read More SEO vs. Content Marketing: What’s the Difference?
Two common terms that I see being mentioned a lot in the same context are “SEO” and “content marketing.” Let’s get one thing straight. These are NOT the same thing. Let me explain.
Read More Why Aren’t You Accepting Mobile Payments?
Just a few years ago, accepting mobile payments was a novelty that only a select few businesses provided to their customers. Today, businesses have a variety of mobile payment providers to choose from, making it an affordable and simple solution to implement in a changing marketplace.
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