Should I have my friends and family invest in a bank CD that I utilize as a secured loan for my business?
In our opinion, having investors buy a bank CD (or CDs) to secure a bank loan is not a good option since the money is still at risk if you default on the loan (collateralized by the CD). Also, under this option, the investors would be getting a very low interest rate on the CD and taking all of the investment risk, while the bank would be getting a higher interest rate on the business loan with no, or less, risk.
Read More 8 Ways to Boost Employee Engagement
How many of your employees are engaged? How many are enthusiastic about their jobs? Happy and engaged employees tend to be more productive and committed to their work, which can ultimately help drive business success. In this Tip, we offer 8 best practices for improving employee engagement.
Read More Content Shock: Why Earned Media Will Save Content Marketing
Large and small brands alike that create problem-solving content and build real relationships with the popular websites in their respective industries will more than just survive content shock; they’ll flourish.
Read More What is Your Brand?
Some say, “I don’t need a brand.” Well frankly, you have one whether you want one or not. Essentially, your brand is your reputation. Every touch point in your company has an impact on your brand.
Read More How to Use Your Invoices to Finance Your Growing Business
One of the challenges of working in the B2B space is that most commercial clients don’t pay their invoices as soon as you deliver your product or service. Instead, companies ask for 30- to 60-day payment terms.
Read More Different Strokes for Different Customer Service Folks a Relationship Barrier?
If a brand is trying to attract loyal customers, how are they going to do that if customer service to customers who have not reached that point is less than “good?”
Read More Scheduling Made Easy with Doodle
When managing a team of employees, it can be difficult to find a meeting time that suits everyone’s schedule. It can be even more difficult when certain members of your team work remotely, and you’re forced to keep track of everyone’s availability by jumping from one email to the next.
Read More If Customers Can Own Our Brand, They Can Also Own Our Business
Is a customer loyalty program really a loyalty program? Does the typical customer enrolled in the program feel some sort of connection beyond the rewards, points or discounts they receive?
Read More Tips to a Successful Outreach Strategy
It’s true that your best customers are regular buyers. However, customers have a shelf life, too. There’s only so much new revenue you can generate from old customers, so outreach has to be part of any marketing strategy.
Read More 4 Ways to Separate Your Personal & Business Finances
As the owner of a small business, separating your business life from your personal life is a must. One way that this can be done is to draw a bold line between one’s personal finances and business finances.
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