The Real Cost of Overtime

By Ruth King | Jan 24, 2014
Whether you pay hourly or by salary, overtime is expensive and often not worth the expense. In most cases your employees should be able to complete their work in the 40 regular hours each week.
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4 Reasons Why Website Videos Add More Value Than Online Ads

By Andrew Angus | Jan 23, 2014

When Airbnb wanted to showcase testimonials and client stories to build trust with potential clients, the company decided to tell the stories through video clips on its website. When Verizon Wireless wanted to complement its FAQ pages and help visitors solve their own issues, it started using video as a form of customer support.  …

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Is Social Media REALLY Worth Your Time?

By Stephen Woessner | Jan 23, 2014

As a business owner, hearing you should use social media is like hearing you should eat five servings of fruits and vegetables a day: You know it would be good for you, but you have more pressing things to worry about.   You know social media gives you the chance to start conversations with prospects,…

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A Good Social Strategy Is 80 Percent Listening, 20 Percent Talking

By Jack Holt | Jan 23, 2014

Remember that old adage of great speakers, “know your audience”? You think of it before you make a toast, start an argument, or crack a joke. And you should think about it before you tweet, too. On social media, your company is always in front of its audience. That’s why knowing your company’s following —…

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Feed the Goog

By SmallBizClub | Jan 23, 2014
Google has made two statements in the past; one a few years ago and the other quite recently, that I think pretty much tell us all where The Great and Powerful Goog wants to take the Search Engine Results Pages (SERPs).
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Want to Sell More Stuff? Raise Your Prices

By Susan Solovic | Jan 23, 2014
Nearly every small business wants to sell more stuff— stuff being whatever your product or service is. After all, your business can’t survive if you aren’t selling stuff and generating revenue. But not all sales are the same, and selling the wrong way can ultimately hurt your small business.
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