The Importance of Being Mobile Friendly
While it is likely that a B2C business (e.g. a retail store) is likely to get more mobile traffic than a B2B company, we think it’s still imperative to make your website mobile friendly for your customers/clients.
Read More Moneyball Inbound Marketing
Data-driven decision making has grown exponentially in recent years and gut instinct has become less of a driving factor in all industries from professional baseball to retail shopping to yes, marketing.
Read More 6 Changes Your Business May Need to Make for Success
Businesses need to constantly change and adapt in response to the market, new technologies, and consumer demands. Operating under certain traditional business philosophies can actually stifle growth and increase expenditures.
Read More 3 Things You Need to Have When Raising Money
Each of us has a list of things we look for early on when identifying whether we want to go to the next step in analyzing a plan. Come to think of it, these are good for challenging any business plan.
Read More 4 Helpful Numbers Every Entrepreneur Needs on Speed-Dial
As a business owner, you’ll need to build strong relationships with other professionals who provide essential services and help you run your business. When launching your business, as well as in the first few years of running your business, you’ll run into problems and dilemmas that will require immediate assistance and advice from these professionals.
Read More Are You Responding to Social Media Complaints?
Is your company or nonprofit responding to complaints people make using social media? If not, it’s part of the 50% of brands without an effective strategy to manage potentially damaging social commentary. Oh-oh.
Read More How to Secure a Living When Starting Your First Business
Starting a business is hard for a wealth of reasons, but the biggest thing holding most of us back is the big question: What am I supposed to live off while I wait for my business to become profitable?
Read More 5 Steps to Deal with Business Downtime
Unexpected downtime can happen at any time and accidents happen, though we should note that they should always try to be mitigated. Firstly, as it says on the back of the Hitchhikers Guide to the Galaxy, “Don’t panic.”
Read More Should You Go with VoIP or Traditional Phone Lines?
Businesses of all sizes are switching to Voice over IP (VoIP) telephone systems instead of traditional “landline” telephones to decrease their total phone costs and gain new functions that help their businesses.
Read More Use Social Media to Reach Customers in New Ways
Social media is a great customer service tool that is rarely used to its full potential. While companies may monitor sites such as Facebook and Twitter to know what customers are saying about them, they don’t often take full advantage of those sites to deliver value-added content.
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