Professionalism: Setting the Stage

If you have a business where clients are going to be stopping by, the way you care for your business is going to reflect greatly upon your degree of professionalism. Below you will find some things to watch for.
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What Companies Have the Happiest Employees?

In these days of high-stress job scenarios, happy employees seem to be a rarity. More likely than not, employees are instead wrought with job stress that culminates into feelings of being overworked, underappreciated, or fearful they may lose their employment entirely.
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Don’t Ignore These Variables in Financial Analysis

However idea-fueled your organization might be, entrepreneurs cannot afford to ignore the significance of numbers. Maintaining a regularly updated set of financial data and forecasts will not only provide you with a clearer understanding of your business’s performance but will also part a crucial role when seeking money from investors.
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Online Video as the Modern Day Yellow Pages Ad

Remember Yellow Page’s “Let Your Fingers Do the Walking” slogan? That simple tag and the campaign surrounding it creatively expressed the value of the Yellow Pages for the average consumer: one book that contained the names, addresses and phone numbers of virtually every local business.
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How to Size Your Marketing Budget for Funding

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors.
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