will adams

Will Adams

As the President of Business Development at Tarkenton, Will works directly with Tarkenton’s partners to identify and understand their organizational needs. He then assembles a cross-functional team to develop and deliver the solutions to meet the needs of the partner. Since joining Tarkenton in 2010, Will has helped develop new partnerships, plan strategic growth initiatives, and mentor organizational leaders. Connect with him on

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How do we strengthen our Marketing and Sales Department?

| Will Adams

Strategies to Building a Marketing and Sales Force: Effective hiring, employee training, compensation, communications, work environment, and other measures are part of building and maintaining an effective sales force. To help you determine what measure you need to build marketing and sales force, you can review marketing industry articles and suggestions like following…

Tips for Startup Success

| Will Adams
If you’re anything like most entrepreneurs, you love the idea of the startup. It’s always an exciting time to be in the startup phase of a new business. However, this can also be a very volatile time, as it really matters how you make use of your resources.

Unique Selling Propositions

| Will Adams
When you start your business, you will probably be competing with a number of other companies. Why should customers come to you instead of them? The trick to setting your business apart is creating a Unique Selling Proposition.

Creating Top of Mind Awareness

| Will Adams

As a small business entrepreneur, your goal is always to find more customers. But when you are marketing your company and developing your business’s brand, you can’t just think about the short term and immediate effects; you have to consider the long term, too.

Marketing Help from Your Vendors

| Will Adams
You need every marketing edge you can get. An oft-overlooked opportunity is using your vendors to fuel business growth. While you’re already getting services of course, you can get more if you’re willing to pay more and incentivize your vendors to help you.

The Marketing Plan: Essential Elements

| Will Adams
Have you thought about your marketing plan? To compete in a crowded marketplace, you have to go in with a plan that you’ve thought about and put together carefully and intentionally. No matter what stage your business is at, you should have a plan for your marketing efforts.

Educate Your Customers

| Will Adams
It may sound strange, but educating your customers should be the centerpiece of your marketing strategy. It’s one of the best ways to increase sales and turn people into long-term customers. We all like to do business with people we trust, and sharing relevant knowledge builds trust quickly.

Building a Brand through Partners

| Will Adams
When you first start out as an entrepreneur, you have no brand. But while your business doesn’t have an established brand identity, there are other organizations that do. Align yourself with those organizations and you can use their preexisting brand identity to develop your own reputation.

Saving Money While Going Green

| Will Adams
Have you thought about making your business more green, but worried about the cost? We have some solutions for you. There are plenty of affordable steps you can take to be more green—and even save a little money, too.

Marketing Basics

| Will Adams
Marketing people love to say that products don’t sell themselves. But priority number one should be on making a great product—and then using marketing to bring people to a product that is already great. If you do things in the right order, you’ll maximize your returns.