Susan Solovic
Susan Wilson Solovic is an award-winning serial entrepreneur, New York Times, Wall Street Journal, Amazon.com and USA Today bestselling author, and attorney. She was the CEO and co-founder of SBTV.com—small business television—a company she grew from its infancy to a million dollar plus entity. She appears regularly as a featured expert on Fox Business, Fox News, MSNBC, CNN, CNBC and can be seen currently as a small business expert on the AT&T Networking Exchange website. Susan is a member of the Board of Trustees of Columbia College and the Advisory Boards for the John Cook School of Entrepreneurship at Saint Louis University as well as the Fishman School of Entrepreneurship at Columbia College.
Latest
How to Avoid Building a 20th Century Company in the 21st Century Economy
If you want to start an extremely profitable company today, it needs to be built around patents, trademarks, or customer loyalty to particular lifestyle. This is one of the points Martin Lowy makes in his…
How Size Matters in Brand Partnerships
Brand partnerships can be a great growth strategy for businesses as small as the health club on the corner or as large as Coca-Cola. But as with dating apps, you need to be extremely careful…
How to Mold Managers That Propel Your Business Success
Here’s a shocking fact of U.S. businesses: Leadership training doesn’t typically happen until managers have been on the job for some 10 years. I think it’s easy to understand why this is so. Very often individuals…
Explore This Business Cycle to Uncover Great Niche Market Ideas
They say fashions go in a 20-year cycle. It’s the same way in business – although I’m not exactly sure how long the cycle is. During this cycle you hear how all the “big guys”…
5 Name Branding Lessons from Unicorns
Unicorns definitely exist in two places: on elementary school kids’ back packs and among startups. It’s the second category that I’m most interested in, and today I want to look at the major unicorns to…
How to Harness the Simple—and Free—Secret to Increased Productivity: Gratitude
Could your business benefit from: Increased loyalty? Higher productivity? Fewer sick days? A positive attitude? An important key to gaining these advantages is simple…and in many ways free: Gratitude. A Harvard Mental Health Letter summarizes the findings…
How to Spend Marketing Budget Wisely: Invest Where Buyers Put Their Trust
There are two kinds of people in this great big world: People you know, and People you don’t know. The funny thing is that we overwhelmingly trust both of these groups…at least when we’re talking…
How to Win When You’re Playing “The Name Game”
Is the name of your business a good fit today? Will it still be a good fit tomorrow? These are important questions, because you don’t want to get stuck in a situation like Overstock.com, which…
Why You Need to Upgrade Your Onboarding and How to Do It
See if you’ve ever had a first day at a new job that went something like this: You spend a half hour or hour with someone in HR, signing papers. The person gives you a…
2 Simple Customer Experience Principles to Live By
Tommy Smothers of the Smothers Brothers – if you don’t remember them, look them up on YouTube – used to have a short comedy routine about golf with a title something like, “The 37 most…