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Home / Archives for Susan Solovic

Susan Solovic

Holiday Shoppers Are Going Mobile: Is Your Small Business Ready?

Nov 20, 2013 By Susan Solovic

About the only smartphone or tablet application you may not encounter this holiday season is one that is capable of carrying your packages. The marketplace has gone mobile, with everything from price-checking apps, all the way to map-apps that show you where to find that sought after item inside a particular store.

Filed Under: Hardware Tagged With: ECommerce, Holidays, Mobility, Online Strategy, Retail, Susan Solovic, Website

Don’t Set Customer Expectations You Can’t Meet

Nov 12, 2013 By Susan Solovic

Interactivity is one of the benefits of the web, and most people assume their questions will be answered in a timely fashion—usually not more than 24 to 48 hours.

Filed Under: Customer Service Tagged With: Branding, Customer Experience, Marketing, Susan Solovic, Website

How to Successfully Hire the Right Attorney for Your Small Biz

Nov 5, 2013 By Susan Solovic

Previously, I’ve written about how professional advisors are an ace in the hole for small businesses. Many of you have responded by inquiring how to choose and work with the right attorney for your small business.

Filed Under: Legal Tagged With: Business Services, Legal Issues, Relationships, Susan Solovic

7 Success Tips for Creating a Home-Based Business

Oct 29, 2013 By Susan Solovic

Home-based businesses comprise one of the fastest growing business segments today. People love the idea of being able to be their own boss and work from the comfort of their own home.

Filed Under: Creating a Plan Tagged With: Home Based Business, Home Office, Planning, Susan Solovic

Keep Your Business Heated Up as the Temperatures Drop

Oct 22, 2013 By Susan Solovic

It’s only October, however, parts of Colorado have already been hit with a major blizzard. Let’s face it, winter is just around the corner. Snow, ice, and blistering cold temperatures often cause us to hibernate in warm, comfortable offices instead of making calls on customers and clients.

Filed Under: Marketing Plans Tagged With: Advertising, Blogging, Communications, Email, Market Segmentation, Marketing, Planning, Podcasting, Social Media, Susan Solovic

5 Simple Steps to Minimize the Risk of a Cyber-Attack

Oct 15, 2013 By Susan Solovic

Every day, it seems another security breach makes headline news. While big companies make the news headlines, the real targets are small businesses just like yours.

Filed Under: Security Tagged With: Network Security, Susan Solovic, Technology

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