If you aren’t publishing a mix of custom and curated content in your digital marketing program, you aren’t enjoying all of the benefits available to you. Let’s quickly outline what I mean by these two categories of content. Custom content is anything created expressly for your website or social media accounts. Curated content is content […]
6 Personalization Strategies to Supercharge Your Marketing
“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie That truth is a cornerstone of Dale Carnegie’s timeless advice in his perennially bestselling book, How to Win Friends and Influence People. It is just as true – and important – today as when Carnegie […]
You’ve Got a Ton of Personality, But Is It the Right Kind of Personality?
Have you met some people in your life that you just seem to “click” with and others that – no matter how hard you try – you never seem to get along with? In your personal life this is often okay; you can minimize your contact with the people who don’t “get you.” But in […]
When Watching Pennies Will Cost You Dollars
Do you ever come across a Facebook post and resulting thread of comments that makes you want to pull your hair out? Of course you do and I want to share a recent one I saw with you. (Don’t worry, it’s not political at all!) A self-employed accountant was having fits with his Windows PC. […]
The 4 People You Meet on the Road to Business Success
No man is an island. It takes a village. Two heads are better than one. The proverbs, adages, and clichés go on and on, but I think you get the idea: in any endeavor, it’s impossible to make the most of it if you stubbornly insist on flying solo. In business there are four people […]
How to Fill Your Tanks to Propel You Through the Day
Are you a morning person? I don’t think there’s any doubt that productive mornings are a recurring theme among the most successful individuals, so I always like to read recommendations about ways to squeeze the most productivity out of my mornings. That’s why Benjamin P. Hardy’s Medium article, 8 Things Every Person Should Do before 8 a.m., caught […]
Can You Balance These Two Opposing Requirements for Business Success?
Are you a fan of the KISS – keep it simple, stupid – approach to life and business? I love it when situations, challenges, or problems can be boiled down to the proverbial brass tacks and as I was recently reading an article written by AP and USA Today small business writer, Rhonda Abrams, I think she […]
Do This Now for 2018 Team-Building Success
I have a two-part assignment for you: Decide how many special, engagement-boosting activities you would like to organize in 2018, and Put them on the calendar…in “ink.” By “special, engagement-boosting activities” I’m talking about the events you treat your team to that are fun or encourage either professional or personal growth. These are the things […]
Discounts, Deals, and Advance Access: Keys to Increasing Sales
Are you shooting all the different kinds of ammunition you have in your sales arsenal? I’m going to go over what I believe are three of the most important ways to achieve a sale. For the purpose of this article, I want to focus on the initial sale, so I’m going to skip upselling and cross-selling. As […]
The Lesson of the 1-Legged Seagull
It’s easier to reach people today than ever before in history. However, that is both a blessing and a curse. Why? Because if it’s easier for you to reach people, it’s also easier for everyone on the planet to reach people. This leads to email overload, sensory overload, Internet addiction, tech burnout, and all kinds […]
