Susan Solovic
Susan Wilson Solovic is an award-winning serial entrepreneur, New York Times, Wall Street Journal, Amazon.com and USA Today bestselling author, and attorney. She was the CEO and co-founder of SBTV.com—small business television—a company she grew from its infancy to a million dollar plus entity. She appears regularly as a featured expert on Fox Business, Fox News, MSNBC, CNN, CNBC and can be seen currently as a small business expert on the AT&T Networking Exchange website. Susan is a member of the Board of Trustees of Columbia College and the Advisory Boards for the John Cook School of Entrepreneurship at Saint Louis University as well as the Fishman School of Entrepreneurship at Columbia College.
Latest
Pay Hikes, Bonuses, or Added Perks: Which Are Best for Your Business?
Think about merit increases, cost of living increases, bonuses, added time off and other perks, such as health club memberships, when you decide how to reward and motivate your employees and do what is best for your business.
Can You Change the Culture?
In many ways, culture is when a group of people share the same habits. When you are raised within a certain culture, you don’t recognize those habits until you’re dumped into a culture that practices a different set of habits.
Mobile Businesses: Is Opportunity Rolling into Your Future?
Sometimes old good ideas make the best new ideas and that’s what we are currently witnessing with the resurgence of mobile businesses. Today, what started as a food truck renaissance has now spread to a wide range of commercial activities.
How to Get Your Social Media Lineup Just Right
The social media world is becoming more like Baskin Robbins everyday. While there aren’t 31 flavors yet, it wouldn’t surprise me if we got to that point pretty soon.
5 Great Ways to Say Thanks to Your Customers
The holiday season is just past, but many small business owners, myself included, are searching for ways to say thanks to our customers and clients.
Fill Out Your Holiday Sales Report Card
In the spirit of “there’s nothing new under the sun” and don’t try to “reinvent the wheel,” let’s look at what merchants, on average, did to boost sales over the holiday buying season. Consider this a report card against which you can judge your efforts this year and then use it to plan for other major shopping seasons.
Looking for a Loan? Go Local, Small Business Owner, Go Local!
The first lesson a respected college professor taught his students was to not trust academic “experts.” If you look at the track record of these so-called experts, it’s never very impressive.
Secrets for Creating a Great Plan for 2015
Did you know that December is National Write a Business Plan Month? Maybe they picked December to counterbalance all the good vibes associated with Christmas, but that’s merely speculation…
All in the Family: Running a Small Business Together
Mom and pop shops are a big part of our American culture. It’s the picture many of us conjure up when we visualize main street America—very Norman Rockwell.
Technology at the Center of the Freelance Revolution
Technology allows independent works to collaborate with other freelancers so you don’t have to go it alone if you don’t want to. You can stay small, but look big.