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Home / Archives for Murray Newlands

Murray Newlands

3 Tips for Creating and Sharing Video Content

Jul 29, 2014 By Murray Newlands

With the rise of content marketing, video content has become one of the most effective marketing mediums around. YouTube continues to grow day by day, Facebook has enabled instantaneous video playback in their news feed, and Google has even started to share videos in their search results.

Filed Under: Marketing Innovations Tagged With: Facebook, Google+, Marketing, Murray Newlands, Video, YouTube

3 Reasons Your Email Marketing is Failing

Jul 21, 2014 By Murray Newlands

Email marketing has been a popular practice for many years and continues to be one of the most effective marketing techniques around. However, despite its unparalleled potential, many marketers often complain that their email marketing messages go unnoticed or unread.

Filed Under: Online Marketing Tagged With: Communication, Email, Marketing, Mistakes, Murray Newlands

Go Mobile or Go Home: 3 Reasons You Need a Mobile Marketing Strategy

Jul 14, 2014 By Murray Newlands

There’s no arguing that modern marketing trends are always evolving, and with more mobile phone users than ever before, having a mobile marketing strategy is vital to the success of any business.

Filed Under: Marketing Innovations Tagged With: Marketing, Mobile Marketing, Mobility, Murray Newlands, Online Strategy

3 Social Media Marketing Tips That Don’t Involve Facebook

Jul 7, 2014 By Murray Newlands

While Facebook is one of the largest social media sites on the internet, it is not the only site out there. Your social media strategy should really encompass as many networks as are relevant to your target audience.

Filed Under: Online Marketing Tagged With: Content Marketing, Facebook, Google+, Instagram, Murray Newlands, Social Media Marketing

3 Ways Publishers Can Optimize for Conversions

Jun 30, 2014 By Murray Newlands

Conversion rate optimization is the best way to increase revenues without increasing the amount of money being spent on advertisements. Here are three ways that publishers can increase conversions.

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Content Marketing, Customer Acquisition, Murray Newlands, Website

5 Mobile Marketing Tips You Need to Know

Jun 23, 2014 By Murray Newlands

If you are just getting started in mobile marketing or have been involved with it for sometime, you already know that developing a great strategy is just as, if not more important, than implementing an online marketing strategy for desktop users.

Filed Under: Advertising and Lead Generation Tagged With: Design, Local Search, Mobile Marketing, Mobility, Murray Newlands, Reviews, Website

Native Advertising Tips for Small Businesses

Jun 16, 2014 By Murray Newlands

Native advertising has become an increasingly popular online marketing tactic in 2014, proving to be much more effective than traditional display ads, which go largely ignored by online viewers.

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Interviews, Murray Newlands, Online Strategy

eCommerce Today: A Brief Overview

Jun 9, 2014 By Murray Newlands

The eCommerce landscape is rapidly changing and in order to better understand these changes, we’re taking a look at the “eCommerceToday” infographic, by CueCommerce.

Filed Under: eCommerce Tagged With: ECommerce, Infographics, Mobility, Murray Newlands, Website

3 Facebook Alternatives for Online Marketers

Jun 2, 2014 By Murray Newlands

With over 1.3 million active monthly users, it’s safe to say that Facebook is the king of social media, and as such, has become a vital tool in the online marketer’s arsenal. Social media channels are great for helping brands expand their reach, connect with fans, and generate traffic to their websites.

Filed Under: Online Marketing Tagged With: Facebook, Instagram, Mi925, Murray Newlands, Pinterest, Social Media, Social Media Marketing

Utilizing the Power of Google+: Google’s Favorite Social Network

May 22, 2014 By Murray Newlands

Google+ has experienced slow but steady growth ever since it was founded. Even though the social network does not have user figures that are on par with Facebook and Twitter, that doesn’t mean that brands can’t get a lot out of Google+ when it comes to their marketing strategy.

Filed Under: Online Marketing Tagged With: Facebook, Google+, Murray Newlands, Social Marketing, Social Media, Twitter

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