Murray Newlands

Murray founded The Mail in 2013, an angel-funded start up publication covering performance marketing and mobile marketing. Murray is also editor of and is best known for his video reporting. Murray is an advisor to a number of Bay Area startups. In 2011 Wiley published his book Online Marketing: A User's Manual. Born in England, Murray moved to the USA in 2011, being recognized by the US government as an alien of extraordinary ability.


3 Tips for Creating and Sharing Video Content

With the rise of content marketing, video content has become one of the most effective marketing mediums around. YouTube continues to grow day by day, Facebook has enabled instantaneous video playback in their news feed, and Google has even started to share videos in their search results.

3 Reasons Your Email Marketing is Failing

Email marketing has been a popular practice for many years and continues to be one of the most effective marketing techniques around. However, despite its unparalleled potential, many marketers often complain that their email marketing messages go unnoticed or unread.

Go Mobile or Go Home: 3 Reasons You Need a Mobile Marketing Strategy

There’s no arguing that modern marketing trends are always evolving, and with more mobile phone users than ever before, having a mobile marketing strategy is vital to the success of any business.

3 Social Media Marketing Tips That Don’t Involve Facebook

While Facebook is one of the largest social media sites on the internet, it is not the only site out there. Your social media strategy should really encompass as many networks as are relevant to your target audience.

3 Ways Publishers Can Optimize for Conversions

Conversion rate optimization is the best way to increase revenues without increasing the amount of money being spent on advertisements. Here are three ways that publishers can increase conversions.

5 Mobile Marketing Tips You Need to Know

If you are just getting started in mobile marketing or have been involved with it for sometime, you already know that developing a great strategy is just as, if not more important, than implementing an online marketing strategy for desktop users.

Native Advertising Tips for Small Businesses

Native advertising has become an increasingly popular online marketing tactic in 2014, proving to be much more effective than traditional display ads, which go largely ignored by online viewers.

eCommerce Today: A Brief Overview

The eCommerce landscape is rapidly changing and in order to better understand these changes, we’re taking a look at the “eCommerceToday” infographic, by CueCommerce.

3 Facebook Alternatives for Online Marketers

With over 1.3 million active monthly users, it’s safe to say that Facebook is the king of social media, and as such, has become a vital tool in the online marketer’s arsenal. Social media channels are great for helping brands expand their reach, connect with fans, and generate traffic to their websites.

Utilizing the Power of Google+: Google’s Favorite Social Network

Google+ has experienced slow but steady growth ever since it was founded. Even though the social network does not have user figures that are on par with Facebook and Twitter, that doesn’t mean that brands can’t get a lot out of Google+ when it comes to their marketing strategy.