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Murray Newlands

5 Tips for Content Marketing on LinkedIn

Aug 9, 2013 By Murray Newlands

While the concept of paying for social media face time definitely isn’t a new one, sponsored posts certainly help make LinkedIn a more viable content marketing platform. And, depending on your niche, LinkedIn could work wonders for you.

Filed Under: Online Marketing Tagged With: Content Marketing, LinkedIn, Murray Newlands, Online Strategy, Social Marketing

Will Google’s Gmail Update be the Death of Email Marketing?

Jul 15, 2013 By Murray Newlands

Just as everybody seems to have become comfortable again Google has announced its plan to roll out a new layout for its Email client, Gmail, which will force Email marketers to rethink, and ultimately rework their methods.

Filed Under: Online Marketing Tagged With: Email, Google+, Marketing, Marketing Strategy, Murray Newlands, Online Strategy, Technology

Top 5 Tips for a High Converting Landing Page

Jul 11, 2013 By Murray Newlands

As a marketer, a good landing page can mean the difference between success and failure. It’s your first (and potentially last) chance to make a positive impression on potential customers and convince them to purchase your product or service.

Filed Under: eCommerce Tagged With: Design, ECommerce, Murray Newlands, Website

Location-Based Targeting Can Boost Mobile ROI

Jun 26, 2013 By Murray Newlands

We’ve heard it time and time again—”mobile is the future!” But, besides knowing that mobile is a rapidly burgeoning sector of the digital marketing world, many brands and publishers don’t know how to tap into its huge growth potential.

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Data, Local Search, Marketing, Mobility, Tracking Data

What To Do If You Are Rejected by Adsense

Jun 18, 2013 By Murray Newlands

My friend Oliver recently launched airlene.com, a forum for the travel industry. The site is growing very fast with thousands of members joining every month, however, when Oliver recently applied to run Adsense on his site, he was rejected.

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Online Strategy, Overcoming Obstacles, Technology

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