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Home / Archives for Murray Newlands

Murray Newlands

Why Native Advertising is Taking Over

May 14, 2014 By Murray Newlands

There’s a lot of talk going on in the online marketing industry about the seemingly imminent takeover of native advertising. Advertisers, publishers, bloggers, and affiliates all seem to be ready and waiting for the shift from traditional banner ads to sponsored content, expecting native advertising to really step into the spotlight in 2014.

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Content Marketing, Digital Marketing, Murray Newlands, Search Engine Marketing, Search Engine Optimization

5 Essential Rules for Email Marketing in 2014

May 2, 2014 By Murray Newlands

Email marketing strikes many people as old-fashioned or even dead. The reality doesn’t agree though. In fact, with a solid content marketing approach, email is stronger than ever. It’s a great way to reach your customers without spending a lot of money.

Filed Under: Online Marketing Tagged With: Email, Infographics, Murray Newlands

How to Target Millennials with Digital Marketing

Apr 3, 2014 By Murray Newlands

Millennials (Generation Y), or the generation of people now 18 to 34 years old, represent the consumer market of the future. U.S. Millennials already account for an estimated $1.3 trillion in direct annual spending.

Filed Under: Online Marketing Tagged With: Infographics, Millennials, Murray Newlands, Online Marketing, Social Marketing, Video

Content Creation Without a Purpose: An Exercise in Futility

Feb 28, 2014 By Murray Newlands

The best advice we could give you on content marketing is to create and share content that is relevant and that provides value to those who follow you.

Filed Under: Online Marketing Tagged With: Content Marketing, Mistakes, Murray Newlands, Purpose, Value

5 Tips for Small Business Marketing in 2014

Feb 5, 2014 By Murray Newlands

Whether you’re looking to boost your sales or broaden your audience, these five tips should help you achieve your goals in the New Year. These are The Mail’s top 5 tips for small business marketing in 2014.

Filed Under: Online Marketing Tagged With: Content Marketing, Email, Mobility, Murray Newlands, Social Media, Video

5 Quick Tips for Using Instagram for Marketing

Jan 29, 2014 By Murray Newlands

It’s undeniable that Instagram is one of the most widely used social media channels in the world. So, we’re here to help you learn a bit more about using Instagram for marketing, and hopefully with these five quick tips you’ll be able to start leveraging to photo sharing app in no time!

Filed Under: Online Marketing Tagged With: Instagram, Marketing, Murray Newlands, Online Strategy, Photos, Social Media

Mobile Monetization Strategy Tips from Fluent

Jan 7, 2014 By Murray Newlands

In a recent interview from AppNation in San Francisco, Jeff Pavelcsyk from Fluent talks to TheMail about Fluent’s mobile monetization strategies and examples. Fluent is known for both mobile app monetization and mobile web monetization.

Filed Under: Advertising and Lead Generation Tagged With: Interviews, Marketing, Mobile, Murray Newlands, Video

New Statistics Show Mobile Continues to Grow

Oct 17, 2013 By Murray Newlands

Since our earliest reports on the mobile space, we’ve continued to watch the industry explode, and Affiliate Window’s latest mobile study is a perfect portrayal of that.

Filed Under: Hardware Tagged With: Data, ECommerce, Mobility, Murray Newlands, Online Strategy, Tracking Data, Website

How to Use Content Marketing in a Link Economy

Oct 1, 2013 By Murray Newlands

The lifeblood of affiliate marketing is increasing streams of high-quality traffic. This increases the chances of both merchants and web publishers to increase their revenues. Still, obtaining these coveted visitors is only part of the equation. Once they arrive to a publisher’s web page, filled with affiliate links, it is imperative that they don’t leave right away.

Filed Under: Marketing Your New Business Tagged With: Content Marketing, Marketing, Murray Newlands, Online Strategy, Partnerships

Matomy VP Media Keren Marom Talks New Mobit Platform

Sep 13, 2013 By Murray Newlands

Matomy Media Group was founded back in 2007 by digital media extraordinaire Ofer Druker, and over the past 6 years the company has risen from humble beginnings to a dominant international media group with over 400 employees in 9 major cities.

Filed Under: Tech Reviews Tagged With: Mobility, Murray Newlands, Online Marketing, Online Strategy

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