Murray Newlands

Murray founded The Mail in 2013, an angel-funded start up publication covering performance marketing and mobile marketing. Murray is also editor of and is best known for his video reporting. Murray is an advisor to a number of Bay Area startups. In 2011 Wiley published his book Online Marketing: A User's Manual. Born in England, Murray moved to the USA in 2011, being recognized by the US government as an alien of extraordinary ability.


Why Native Advertising is Taking Over

There’s a lot of talk going on in the online marketing industry about the seemingly imminent takeover of native advertising. Advertisers, publishers, bloggers, and affiliates all seem to be ready and waiting for the shift from traditional banner ads to sponsored content, expecting native advertising to really step into the spotlight in 2014.

5 Essential Rules for Email Marketing in 2014

Email marketing strikes many people as old-fashioned or even dead. The reality doesn’t agree though. In fact, with a solid content marketing approach, email is stronger than ever. It’s a great way to reach your customers without spending a lot of money.

How to Target Millennials with Digital Marketing

Millennials (Generation Y), or the generation of people now 18 to 34 years old, represent the consumer market of the future. U.S. Millennials already account for an estimated $1.3 trillion in direct annual spending.

Content Creation Without a Purpose: An Exercise in Futility

The best advice we could give you on content marketing is to create and share content that is relevant and that provides value to those who follow you.

5 Tips for Small Business Marketing in 2014

Whether you’re looking to boost your sales or broaden your audience, these five tips should help you achieve your goals in the New Year. These are The Mail’s top 5 tips for small business marketing in 2014.

5 Quick Tips for Using Instagram for Marketing

It’s undeniable that Instagram is one of the most widely used social media channels in the world. So, we’re here to help you learn a bit more about using Instagram for marketing, and hopefully with these five quick tips you’ll be able to start leveraging to photo sharing app in no time!

Mobile Monetization Strategy Tips from Fluent

In a recent interview from AppNation in San Francisco, Jeff Pavelcsyk from Fluent talks to TheMail about Fluent’s mobile monetization strategies and examples. Fluent is known for both mobile app monetization and mobile web monetization.

New Statistics Show Mobile Continues to Grow

Since our earliest reports on the mobile space, we’ve continued to watch the industry explode, and Affiliate Window’s latest mobile study is a perfect portrayal of that.

How to Use Content Marketing in a Link Economy

The lifeblood of affiliate marketing is increasing streams of high-quality traffic. This increases the chances of both merchants and web publishers to increase their revenues. Still, obtaining these coveted visitors is only part of the equation. Once they arrive to a publisher’s web page, filled with affiliate links, it is imperative that they don’t leave right away.

Matomy VP Media Keren Marom Talks New Mobit Platform

Matomy Media Group was founded back in 2007 by digital media extraordinaire Ofer Druker, and over the past 6 years the company has risen from humble beginnings to a dominant international media group with over 400 employees in 9 major cities.