SmallBizClub
SmallBizClub.com is dedicated to providing small businesses and entrepreneurs the information and resources they need to start, run, and grow their businesses. The publication was founded by successful entrepreneur and NFL Hall of Fame QB Fran Tarkenton. We bring you the most insightful thinking from industry leaders, veteran business owners, and fellow entrepreneurs. Follow us on Facebook, Twitter, and LinkedIn.
Latest
Don’t Overlook the Importance of Text Marketing Privacy
With so many of your customers reaching for their smartphones to look up their favorite businesses and discover brands like yours, text marketing is a powerful tool for your small business, putting your brand name at their fingertips.
Customer Loyalty: The Cold Hard Facts
Why does customer loyalty matter? Customer loyalty can boost sales, improve staff morale (who wants to deal with complaints all day?), strengthen your brand and reduce the cost of a sale.
5 Effective Ways to Incorporate Education into any Content Marketing Strategy
Educating your potential customers is one of the most effective content marketing strategies out there. Many businesses shy away from educating their audiences, fearing that giving away free information will somehow result in a negative effect on their bottom lines. More often than not, quite the opposite is true.
What to Do When Your Cash Flow is Down to a Trickle
Cash is the lifeblood of a business. It needs to flow smoothly to keep the business in a healthy, growing state. And yet, cash flow problems are almost the norm, particularly with small businesses.
Be Prepared: 5 Problems New Businesses Mishandle
There is virtually no business in the world that doesn’t run into at least a kink or two every now and then. Running and growing a small business is not a task suited for the faint of heart. Things can and will go wrong, and it’s important to know how to handle it properly. These are five problems that new businesses commonly face, but just don’t know how to handle well.
5 Essential Qualities of Effective Small Business Leaders
Small business owners and managers are oftentimes the most inspiring leaders around. These entrepreneurs typically don’t have the security that large companies do, meaning one small mistake could mean failure and bankruptcy. They also have to work carefully with extremely limited resources that are often stretched even thinner than they would be elsewhere.
Is Your Site at Risk of a Google Penalty?
For any small business, ranking well in Google is key in order to drive relevant traffic to your website. Imagine then, if Google punishes your business site by issuing a manual penalty which results in a significant drop in your ranking in the search engine’s listings.
How Your Website Design Affects Your Business Success
With the knowledge you’ve gained about business success in recent years, you likely realize that a suitable internet presence plays a significant role in it. However, break that down even more. Not only does your presence on the internet help to attract buyers, but your website design does as well.
Avoid These Mistakes If You Launch a Creative Business
Businesses come in all shapes and sizes. If you’re a creative type—a photographer, designer, videographer, animator, illustrator or other artistic person—your business model will be different from other professional situations.
Making Business a Game: How to Play It Well with Enterprise Gamification
Business is a game and whether you think it’s like poker or chess, one thing is clear—new developments in management will soon take this statement to the next level.