Elaine Fogel
Elaine Fogel is a marketing, branding, and customer experience evangelist, professional speaker, and author of Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success. People in 100+ countries regularly read her blog, Totally Uncorked on Marketing and her articles have appeared in many publications.
Latest
SMB Promotional Coupon Marketing Boo Boos to Avoid
Many small and medium-sized businesses have conducted promotional marketing campaigns on sites like Groupon and Living Social and in direct mail coupon value packs. You’d think these coupon deals would be bringing in new and repeat customers like crazy. But are they?
The Psychology of Color in Marketing
Colors play an important role in brand identity for any organization. We are all psychologically affected by color. Colors play a role in determining whether people will believe your brand, buy your products/services, give to your charity, or follow you in social media.
Marketing Orchestration? That’s My Line!
As a music major and former music teacher, I’m biased towards using musical metaphors. Marketing orchestration—a new buzz phrase coined by Forrester Research for Responsys. What is it?
Why is a Personal Brand Important?
Your personal brand includes your skills, personality, behaviors, values, experiences, words, attitudes, and image. And, even though your personal brand may be experienced differently by your various networks, it is still YOU.
Make ’em Laugh in Advertising Messages
I had always suspected that funny advertising messages would get the best response from target audiences. When I worked with the late comic actor, Leslie Nielsen, producing humorous TV and radio spots for a nonprofit disability organization, people thought I was nuts.
Smaller B2B Companies Outdo Larger Ones on Content Marketing
Here’s a switch. Smaller businesses—those with 10-99 employees—are outdoing large companies with over 1,000 employees on content marketing strategy.
Dig Into the Customer Experience Before Launching New Products
I’ll bet that most smaller businesses and nonprofits launch products, services, and programs without ever digging into the expected customer or user experience. They may or may not do the due diligence by researching their market’s reactions to names, descriptions, and visuals.
Does Marketing Keep You Up at Night? You’re Not Alone!
It’s official. If you’re worried about marketing your business or nonprofit, you’re among friends. A new Adobe study highlights the anxiety many of us experience when it comes to marketing.
3 of My Marketing Pet Peeves I Hope You Don’t Do
Every once in a while, I notice things that companies, organizations, and individuals do online that can erode their brands. These boo-boos are easily corrected, so I thought I’d share three of them with you in the hopes that you’ll avoid them.
Are You More Focused on Acquisition or Retention Marketing?
Even though it’s a fact that it costs less to retain customers than to go after new ones, a new Econsultancy study shows a difference in where organizations are focusing versus where they should be focused.