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Why is a Personal Brand Important?

By: Elaine Fogel


In my opinion, there’s no difference between a business brand and a personal one. It’s everything about a company, organization, product, service, or YOU!

Your personal brand includes your skills, personality, behaviors, values, experiences, words, attitudes, and image. And, even though your personal brand may be experienced differently by your various networks, it is still YOU.
You’re probably freer with your family and friends than you are with your work colleagues. That doesn’t mean that your personal brand changes. It should still be authentic and consistent. You’re just going to filter certain elements of the brand for certain groups.
In other words, you may not want to behave the same way when you’re out with friends as you would with your colleagues or boss. And, if you do, you may want to re-assess.
Why Should a Personal Brand Be Important to You?
  • It helps build your credibility and others’ level of trust in you.
  • It can demonstrate your expertise and leadership skills.
  • It helps you reach your career objectives.
  • It helps get you recognized.
  • It can attract others to you.
  • It can increase your influence.
  • It can help increase your self-confidence.
Basically, your personal brand is a huge asset. It determines how others perceive and experience you.
Have you ever thought about your personal brand? Have you developed a personal brand plan? Or, do you just wing it? Please share.
This article was originally published by Elaine Fogel
Published: October 30, 2013

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