Posts Tagged ‘Personalization’
Why the Old Marketing Funnel is Broken
The good old fashioned marketing funnel doesn’t have the relevance it used to. I can’t remember the last time that I saw an advertisement on TV or in a newspaper and then went into a store solely based off that ad and made a purchase. Today there are dozens of channels. The traditional linear funnel is now…
Read MorePersonalization vs. Privacy: Your Customers’ Confusing Brand Experiences
How much business do you think you lose due to poor customer experiences? Did you know that 41% of US consumers said they ditched a company because of “poor personalization and lack of trust?” And, only 22% of global customers acknowledge that the companies they do business with tailor their experiences based on a deep understanding of their…
Read MoreConnect to Your Audience When and Where They Need You
Last week we talked about these facts in terms of mobile technology in our world today: 95% of all text messages are read and read within 90 seconds of receipt 65% of all email is opened on a mobile device versus a desktop or laptop Mobile is now the first screen worldwide – eclipsing screen…
Read More5 Steps to Customer Service Glory
We all know that providing exceptional customer service is the stated goal of every business leader, regardless of how large or small the company. It’s common knowledge that customers are more loyal to companies who treat them as more than just a number. Sadly, the personal touch customers want—and deserve—is often lost in the daily…
Read MoreAre You Commoditizing Your Customers?
Everyone understands the challenges of selling commoditized products. They are perceived as undifferentiated. In the customers’ and markets’ eyes, there is no difference between these products, regardless the supplier. To win with commoditized products, we have to find some way to differentiate ourselves. Too often, we differentiate through pricing. Adept sellers broaden the purchase considerations,…
Read MoreMarketing Automation Done Right
According to Wikipedia, marketing automation “refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.” The most common channel where marketing automation is used is email. Whether you realize it or not, you’ve interacted…
Read More10 Personalized Product Stores You Would Love to Buy From
Product personalization is catching up in a big way in the world of ecommerce, primarily because it acts as a competitive advantage in a world of generalized, me-too stores. If you are a small business owner, you will also have grappled with the thought of doing something unique to market your business. And since product…
Read MoreIncrease Customer Loyalty by Maximizing Touchpoints
Improve customer experience, increase loyalty to your brand, and enjoy more successful touchpoints when you follow these guidelines on how to maximize every interaction you have with your customers. Analyze Your Methods Your company probably already uses a handful of different methods for reaching your customers, and each method probably varies in success. The first…
Read MoreReal-Time Personalized Marketing: Engaging Across Channels
Customers today no longer differentiate between online and offline channels. Many of today’s purchases cross multiple channels and the customer considers them all part of the same brand experience. The new differentiator is providing an omni-channel experience to your customers. Brands with the most solid omni-channel buyer engagement processes retain roughly 89% of their customers.…
Read MoreMarketing and Big Data: Finding That Needle in the Haystack
We once measured our audience using demographic buckets, especially with the use of age groups, gender, and financial ability as keys. Classic marketing teaches us that this is the best way to define our audience, and to make appropriate pitches that will elicit favorable response from the target audience. Still true, but with a big…
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