Marketing used to be simple… Create a promise. Find a platform. Deliver a message. As long as these three elements worked in unison, people would buy what you were selling. Then came the internet—the biggest marketing platform ever created. In the beginning, that’s exactly what it was. A platform that you could use to deliver […]
Personalization
5 Top Design Elements to Incorporate into Your Next App
With thousands upon thousands of apps on the market, getting users’ attention often comes down to UI/UX. Stunning designs make apps stand out above competitors and attract users. Giving users an intuitive experience is what keeps them coming back for more. Here are the top design elements to consider when developing your next app. Clean […]
Want to Increase Brand Buzz and Customer Loyalty? You Need Experiential Marketing
Without a doubt, modern marketing is a numbers game. Likes, comments, shares and views are the currency of our now established digital world of business, the more we get, presumably the better our business is doing. But with so much emphasis on these vanity metrics, do we miss what really matters when it comes to […]
Influencing the Next Generation of B2B Buyers
Millennials might still seem like children to some. However, they are taking the labor market by storm. In fact, in just three years, Millennials will make up over 35% of the workforce. So, you need to shatter the image of them being the awkward kids just entering their adulthood. Sorry, but Millennials are coming and […]
3 Steps to Exceed Expectations and Turn Your Business into a Customer Company
The 21st-century economy isn’t made for complacency. Constant disruption and innovation in business require continual evolution and development. It also demands something personal: a genuine connection to your customer. As Henry Ford said, “If there is any one secret of success, it lies in the ability to get the other person’s point of view and […]
6 Personalization Strategies to Supercharge Your Marketing
“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie That truth is a cornerstone of Dale Carnegie’s timeless advice in his perennially bestselling book, How to Win Friends and Influence People. It is just as true – and important – today as when Carnegie […]
Why the Old Marketing Funnel is Broken
The good old fashioned marketing funnel doesn’t have the relevance it used to. I can’t remember the last time that I saw an advertisement on TV or in a newspaper and then went into a store solely based off that ad and made a purchase. Today there are dozens of channels. The traditional linear funnel is now […]
Personalization vs. Privacy: Your Customers’ Confusing Brand Experiences
How much business do you think you lose due to poor customer experiences? Did you know that 41% of US consumers said they ditched a company because of “poor personalization and lack of trust?” And, only 22% of global customers acknowledge that the companies they do business with tailor their experiences based on a deep understanding of their […]
Connect to Your Audience When and Where They Need You
Last week we talked about these facts in terms of mobile technology in our world today: 95% of all text messages are read and read within 90 seconds of receipt 65% of all email is opened on a mobile device versus a desktop or laptop Mobile is now the first screen worldwide – eclipsing screen […]
5 Steps to Customer Service Glory
We all know that providing exceptional customer service is the stated goal of every business leader, regardless of how large or small the company. It’s common knowledge that customers are more loyal to companies who treat them as more than just a number. Sadly, the personal touch customers want—and deserve—is often lost in the daily […]
