• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • Submissions
  • About Us
  • Contact Us
  • Jan 19, 2021
  • Startup
    • Creating a Plan
    • Funding a Startup
    • Franchise Center
    • Getting Your Office Ready
    • Making Your Business Official
    • Marketing Your New Business
    • Personal Readiness
  • Run & Grow
    • Customer Service
    • Human Resources
    • Innovation
    • Legal
    • Operations
    • Risk Management
  • Leadership
    • Best Practices
    • Communication
    • Green Initiatives
    • Open Culture
    • Strategic Planning
    • People Skills
  • Sales & Marketing
    • Advertising and Lead Generation
    • Marketing Innovations
    • Marketing Plans
    • Online Marketing
    • Relationships
    • Sales Activities
  • Finance
    • Budgeting and Personal Finance
    • Payments and Collections
    • Tax and Accounting
    • Pricing Strategy
    • Working with Investors
    • Working with Lenders
  • Tech
    • eCommerce
    • Hardware
    • Software
    • Security
    • Tech Reviews
    • Telecom
  • Shop

SmallBizClub

Helping You Succeed

efile4biz banner
Home / Archives for Personalization

Personalization

How to Define Your Target Market: A Step-by-Step Guide

Apr 7, 2020 By John England

For businesses of all kinds, the key to success is identifying the target market. The target market of a brand refers to the specific group of consumers business owners want to reach with their marketing message. This group consists of people who are most likely to buy a company’s products. In general, people in this group share […]

Filed Under: Marketing Plans, Sales and Marketing Tagged With: Personalization, Target Market

How Likeable is Your Front-Line Customer Service Team?

Mar 6, 2020 By Teresa Allen

What are the factors that make a front-line employee as likeable and does this impact your business success? Here are just a few common sense factors that I have seen in my 25 years of observing and training customer service team members:​ Smiling and Friendly Attentive Knowledgeable about Products & Services Sincerely Willing to Help […]

Filed Under: Customer Service, Run and Grow Tagged With: Customer Service Training, Personalization

7 Ways Automation is Helping Support Teams Deliver a Personalized Customer Experience

Aug 27, 2019 By Matt Shealy

Businesses need loyal customers for long-term growth and profitability. But what’s the best way to get them to stick around? One of the keys to effective customer retention is the creation of a personalized customer care experience. Did you know that 52% of consumers are likely to switch to a different brand or product if […]

Filed Under: Customer Service Tagged With: Automation, Customer Experience, Personalization

The Single Biggest Challenge Facing Modern Marketers (And How to Deal with It)

Jun 18, 2019 By Jeff Bullas

Marketing used to be simple… Create a promise. Find a platform. Deliver a message. As long as these three elements worked in unison, people would buy what you were selling. Then came the internet—the biggest marketing platform ever created. In the beginning, that’s exactly what it was. A platform that you could use to deliver […]

Filed Under: Marketing Innovations Tagged With: Marketing, Personalization, Privacy

5 Top Design Elements to Incorporate into Your Next App

Mar 4, 2019 By Matt Shealy

With thousands upon thousands of apps on the market, getting users’ attention often comes down to UI/UX. Stunning designs make apps stand out above competitors and attract users. Giving users an intuitive experience is what keeps them coming back for more. Here are the top design elements to consider when developing your next app. Clean […]

Filed Under: Software, Technology Tagged With: Apps, Design, Personalization

Want to Increase Brand Buzz and Customer Loyalty? You Need Experiential Marketing

Feb 20, 2019 By Oliver Michaels

Without a doubt, modern marketing is a numbers game. Likes, comments, shares and views are the currency of our now established digital world of business, the more we get, presumably the better our business is doing. But with so much emphasis on these vanity metrics, do we miss what really matters when it comes to […]

Filed Under: Marketing Innovations Tagged With: Experience, Marketing, Personalization

Influencing the Next Generation of B2B Buyers

Oct 26, 2018 By Brad Larkin

Millennials might still seem like children to some. However, they are taking the labor market by storm. In fact, in just three years, Millennials will make up over 35% of the workforce. So, you need to shatter the image of them being the awkward kids just entering their adulthood. Sorry, but Millennials are coming and […]

Filed Under: Sales Activities Tagged With: Marketing, Millennials, Personalization, Sales, Social Media

3 Steps to Exceed Expectations and Turn Your Business into a Customer Company

Oct 16, 2018 By Redshift

The 21st-century economy isn’t made for complacency. Constant disruption and innovation in business require continual evolution and development. It also demands something personal: a genuine connection to your customer. As Henry Ford said, “If there is any one secret of success, it lies in the ability to get the other person’s point of view and […]

Filed Under: Customer Service Tagged With: Culture, Customer Experience, Personalization

6 Personalization Strategies to Supercharge Your Marketing

Apr 23, 2018 By Susan Solovic

“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie That truth is a cornerstone of Dale Carnegie’s timeless advice in his perennially bestselling book, How to Win Friends and Influence People. It is just as true – and important – today as when Carnegie […]

Filed Under: Advertising and Lead Generation Tagged With: Customer Relations, Data, Personalization, Target Market

Why the Old Marketing Funnel is Broken

Jan 23, 2018 By Jeff Bullas

The good old fashioned marketing funnel doesn’t have the relevance it used to. I can’t remember the last time that I saw an advertisement on TV or in a newspaper and then went into a store solely based off that ad and made a purchase. Today there are dozens of channels. The traditional linear funnel is now […]

Filed Under: Marketing Plans Tagged With: Data, Marketing, Personalization, Planning, Sales Process

  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Interim pages omitted …
  • Go to page 5
  • Go to Next Page »

Primary Sidebar

Random

7 Ways to Create a Successful Family Succession Plan

Jan 19, 2021 By Lending Tree

Learning Methods for Onboarding New Employees

Jan 19, 2021 By Matthew Davies

Understanding Industry 4.0

Jan 19, 2021 By Brian Wallace

10 Tips To Keep Cybercriminals Away

Jan 18, 2021 By Mark London

5 Tech Solutions To Boost Small Business Success

Jan 18, 2021 By Devin Caldwell

Footer

About Us

Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Copyright © 2021 by Tarkenton Institute, Inc. All Rights Reserved | Terms | Privacy