• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Submissions
  • About Us
  • Contact Us
  • Aug 14, 2022
  • Startup
    • Creating a Plan
    • Funding a Startup
    • Franchise Center
    • Getting Your Office Ready
    • Making Your Business Official
    • Marketing Your New Business
    • Personal Readiness
  • Run & Grow
    • Customer Service
    • Human Resources
    • Innovation
    • Legal
    • Operations
    • Risk Management
  • Leadership
    • Best Practices
    • Communication
    • Green Initiatives
    • Open Culture
    • Strategic Planning
    • People Skills
  • Sales & Marketing
    • Advertising and Lead Generation
    • Marketing Innovations
    • Marketing Plans
    • Online Marketing
    • Relationships
    • Sales Activities
  • Finance
    • Budgeting and Personal Finance
    • Payments and Collections
    • Tax and Accounting
    • Pricing Strategy
    • Working with Investors
    • Working with Lenders
  • Tech
    • eCommerce
    • Hardware
    • Software
    • Security
    • Tech Reviews
    • Telecom
  • Shop

SmallBizClub

Helping You Succeed

Home / Run and Grow / Customer Service / Increase Customer Loyalty by Maximizing Touchpoints
Increase Customer Loyalty by Maximizing Touchpoints

Increase Customer Loyalty by Maximizing Touchpoints

4020 Views

Jun 16, 2016 By SmallBizClub

Improve customer experience, increase loyalty to your brand, and enjoy more successful touchpoints when you follow these guidelines on how to maximize every interaction you have with your customers.

Analyze Your Methods

Your company probably already uses a handful of different methods for reaching your customers, and each method probably varies in success. The first step in maximizing touchpoints is to take a close look and analyze what is and isn’t working. For example, do different methods work for different types of customers? Are your customers even aware of all the products and services you offer?

Once you know these answers, you can maximize customer engagement with each of the following methods:

  • Customer Service: Whether it’s in a store or over the phone, the most important thing you can do to guarantee customer loyalty is offer outstanding customer service. Train your employees to care about the customer’s needs and concerns, then enable them to do what it takes to make the customer happy.
  • Online Review Sites: A happy customer may write a positive review for your business, and an unhappy customer may write a negative review. Either way, your customer reviews will be read by thousands of potential customers. Always reply to reviews in a courteous manner, acknowledge the compliments or concerns, and then follow-up directly. Doing this will tell them they are valued and important to your business.
  • Content Marketing: When you publish valuable and compelling content online via educational articles and blog posts, it will be easier for your customers to find you when they are shopping for products or services. The customer wants to be in control, loves helpful info, and doesn’t want to feel compelled to buy. Educating in a non-confrontational way will help them feel more at ease and eager to learn more.
  • Email: A great way to keep your brand in front of your customer is through an email campaign. Some ideas for maximizing this particular touchpoint is to offer exclusive content, make an announcement, say thanks, give value, and most importantly, make your customers happy to see emails from you.
  • Direct Mail: One effective way to ensure customers see your message is to send them direct mail. When coupled with any of the above strategies, it can be even more successful. Keep your message simple, creative, and fun. Make opening the mailbox an enjoyable experience.

No matter which touchpoints you choose to use, be sure you have a well-rounded strategy for reaching every one of your current and potential customers.

Personalize and Customize

The modern consumer expects and desires businesses to personally know them and their needs. They desire personalization and customization of everything. But first, you need to do your homework!

How do you start? Study the demographics you serve, conduct interviews or surveys, ask what their likes and dislikes are, find common ground, and definitely get your customer’s name right!

Once you’ve gotten to know your customer, customize each touchpoint to meet or exceed the expectation. You can do this by offering a solution to their problem, writing how-to articles, giving free product samples, having lenient return policies, or anything else that will make your company stand out.

The following are a few more suggestions for increasing loyalty at customer touchpoints:

  • Keep all of your communications upbeat and positive.
  • Donate to a charity or sponsor a local event.
  • Utilize videos on your webpage and on social media.
  • Show credibility by listing any noteworthy awards or certifications.

By giving customers awareness and confidence in your company, they’ll be sure to turn to you when they are ready to purchase a product or service.

Garret CrosbyAuthor: Garret Crosby is a freelance writer for multiple online publications. He has recently worked with ROI Call Center Solutions. Garret is committed to learning about innovative methods that will help people to progress in their careers and grow their businesses. When he is not busy writing, Garret loves to be outdoors, and he loves to be with friends.

Filed Under: Customer Service Tagged With: Customer Experience, Customer Loyalty, Personalization, Reviews

SmallBizClub

SmallBizClub

SmallBizClub.com is dedicated to providing small businesses and entrepreneurs the information and resources they need to start, run, and grow their businesses. The publication was founded by successful entrepreneur and NFL Hall of Fame QB Fran Tarkenton. We bring you the most insightful thinking from industry leaders, veteran business owners, and fellow entrepreneurs. That means guides to the complex worlds of financing and technology. It means business owners sharing their personal stories—both successes and failures— through articles, video, and most important, answers to your small business questions. Follow us on Facebook, Twitter, and LinkedIn

Related Posts

  • smile---personalization---customer-service-successConsumers Want Personalized Experiences and Products: Here’s How to Do It
  • How Should You Deal with Negative Online Reviews?
  • why-improving-the-customer-experience-matters--a-love-storyYou’re Not Just Competing on Product, You’re Competing on Customer Experience

Primary Sidebar

Random

6 Ways to Track Your Call Center Analytics

Aug 11, 2014 By Scott Resnick

Dress for Success: 3 Important Ways to Prepare for a Business Meeting

Mar 5, 2020 By Stephen Marshall

Does What You Do Inspire You?

Oct 9, 2015 By Dave Brock

3 Best Social Media Platforms for Your Business

Jun 23, 2017 By SmallBizClub

6 Easy Ways to Grow Your Small Business Through Social Media

Feb 27, 2018 By Usman Raza

Footer

About Us

Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Copyright © 2022 by Tarkenton Institute, Inc. All Rights Reserved | Terms | Privacy